Sutherland Perform vs. Addoptify

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

ThriveSparrow serves as an innovative employee experience platform designed specifically for HR professionals, centering around the viewpoint of employees. Its primary goal is to cultivate a work environment that fosters both employee satisfaction and organizational success, effectively creating a thriving ecosystem. What sets ThriveSparrow apart is its ability to blend user experience with actionable insights and comprehensive engagement features that address the needs of the workforce. At the heart of ThriveSparrow is the engagement surveys module, which provides a diverse array of customizable options, such as wellness and pulse surveys, allowing HR teams to track employee engagement and happiness with precision. Additionally, its Kudos module goes beyond a basic recognition platform by integrating employee performance metrics, thereby offering a complete perspective on each individual’s contributions within the organization. Highlighted features include a heatmap that displays employee engagement scores and an analytics dashboard that provides actionable insights, both of which are instrumental in shaping a positive workplace culture. Furthermore, ThriveSparrow’s holistic approach ensures that every facet of employee experience is considered, promoting not just satisfaction but also long-term commitment and growth within the organization.

myACI Learn is a cutting-edge online learning platform tailored to deliver customized and adaptive training for IT professionals. By integrating interactive materials, practical labs, and gamified experiences, it captivates learners and enhances skill acquisition. The platform features a comprehensive dashboard that enables managers to monitor progress in real time, helping ensure that teams achieve their educational objectives. The incorporation of AI-driven tools, such as the AI Mentor, enriches the learning journey by providing intelligent feedback, quizzes, and flashcards to facilitate ongoing education. Furthermore, the myACI Marketplace boasts an extensive library of over 18,000 training modules, empowering organizations to customize their training offerings according to specific requirements. This flexibility allows teams to focus on areas that will most benefit their growth and development.

Haystack bridges the gap between every employee in your organization and the essential people, resources, and information necessary for their growth and success. By offering a fun, intuitive, and informative way to kick off the day, Haystack transforms the employee experience. Its customizable branding and modular design allow organizations to easily showcase key resources, foster a strong cultural identity, and share valuable knowledge. With automated multi-channel delivery and insightful analytics, reaching employees at optimal moments becomes effortless. This approach enables staff to spend less time searching for information and more time focusing on their objectives. Haystack simplifies knowledge sharing, ensuring that employees can access vital materials from anywhere in the world. As teams expand and evolve, maintaining connections can become challenging, but Haystack’s comprehensive employee profiles and company directory create a sense of proximity among colleagues, making them feel as if they are just a room away. Ultimately, this platform not only enhances productivity but also cultivates a cohesive company culture.

QEval is an innovative cloud platform that assists call centers in efficiently managing their quality assurance and compliance requirements. It boasts essential features such as online coaching integration for agents, role-specific access controls, secure recordings, and comprehensive trend analysis. Serving as a multifunctional and intelligent tool for quality monitoring and performance management in contact centers, QEval employs cutting-edge artificial intelligence alongside real-time speech analytics to deliver valuable insights and analytics. This platform enhances the coaching process by providing timely training updates and improving visibility into coaching methodologies, advancing beyond traditional checkbox evaluations. By utilizing AI-powered speech analytics, QEval reveals critical performance insights, including emotional indicators, thereby elevating call center quality monitoring and enabling more effective coaching for agents. Furthermore, this approach not only optimizes performance but also enriches the overall training experience within the call center environment.

Approximately 25 million engineers are employed across a wide variety of specific roles. As companies increasingly transform into software-centric organizations, engineers are leveraging New Relic to obtain real-time insights and analyze performance trends of their applications. This capability enables them to enhance their resilience and deliver outstanding customer experiences. New Relic stands out as the sole platform that provides a comprehensive all-in-one solution for these needs. It supplies users with a secure cloud environment for monitoring all metrics and events, robust full-stack analytics tools, and clear pricing based on actual usage. Furthermore, New Relic has cultivated the largest open-source ecosystem in the industry, simplifying the adoption of observability practices for engineers and empowering them to innovate more effectively. This combination of features positions New Relic as an invaluable resource for engineers navigating the evolving landscape of software development.

Workable is recognized as the leading platform in recruitment and human resources management across the globe. We provide internal recruiters, hiring teams, and HR professionals with numerous resources to find highly qualified candidates, enhancing collaboration throughout the process of identifying, recruiting, onboarding, and managing exceptional talent. Companies utilizing Workable benefit from quicker transitions from job requisition to offer letters, thanks to our suite of automated and AI-enhanced tools that simplify candidate sourcing, improve decision-making, streamline the hiring process, and enhance employee management practices. Since its inception in 2012, Workable has significantly impacted the hiring processes of more than 27,000 organizations, assisting in the recruitment of 1.5 million candidates. Our international team of over 250 professionals operates from various locations including Greece, Australia, the United States, and the United Kingdom, catering to a wide range of clients, among them notable businesses like Starling Bank, JOEY Restaurants, and RyanAir. As we continue to innovate, our goal remains to empower organizations worldwide to build better teams efficiently and effectively.

Insightful helps businesses take a smarter approach to managing teams. The platform gives a clear view of everyday activities, turning them into valuable insights. The data support stronger performance and better results. Built for clarity and action, Insightful tracks how time is spent across teams and roles. It shows patterns, highlights areas for improvement, and helps you respond with real solutions. The platform includes tools for time and activity tracking, reporting, visual dashboards, and data analysis. The features give HR teams, recruiters, and company leaders a real-time picture of what’s working—and what needs attention. Whether your team works in the office, from home, or both, Insightful gives you the visibility to lead with confidence. With the right data, your team stays aligned, motivated, and ready to perform at its best.

APS is dedicated to simplifying payroll and HR processes for mid-sized organizations. Our integrated solution is crafted to ease workforce management tasks, offering a seamless experience for clients and partners alike. We pride ourselves on delivering tailored service and support that helps our customers achieve their objectives. By streamlining payroll processing, automating HR workflows, and enhancing the employee lifecycle through a unified platform, we position ourselves as a vital partner for businesses. We are APS, committed to being your essential workforce ally. Mid-sized enterprises prefer APS for their workforce needs due to our unwavering commitment to enhancing the customer experience. This dedication has enabled us to sustain an impressive 98% customer satisfaction rate consistently. With APS, companies in the mid-market sector benefit from superior systems, exceptional support, and improved outcomes that drive success. Our ongoing focus on innovation ensures that we remain at the forefront of workforce management solutions.