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TELUS International Content Moderation

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What is TELUS International Content Moderation?

TELUS International focuses on developing and delivering innovative digital solutions that enhance customer experiences (CX) for forward-thinking global brands. Their wide-ranging services support each step of clients' digital transformation processes, enabling them to quickly integrate state-of-the-art technologies that contribute to better business outcomes. The company’s robust portfolio includes digital strategy, consulting, creative design, IT lifecycle management, data annotation, intelligent automation, and comprehensive omnichannel CX services, which also include content moderation, safety protocols, and a variety of managed services. By fostering growth throughout all development phases, TELUS International partners with companies in fast-evolving industries like technology, gaming, media, eCommerce, fintech, healthcare, and travel. Through their expertise, they assist organizations in navigating the complexities of digital environments while enhancing overall operational effectiveness. Ultimately, TELUS International’s commitment to innovation positions them as a key player in shaping the future of digital customer engagement.

What is Azure AI Content Safety?

Azure AI Content Safety functions as a robust platform dedicated to content moderation, leveraging artificial intelligence to safeguard your content effectively. By utilizing sophisticated AI models, it significantly improves online experiences for users by quickly detecting offensive or unsuitable material present in both textual and visual formats. The language models can analyze text across various languages, whether it’s brief or lengthy, while skillfully understanding context and nuance. In addition, the vision models employ state-of-the-art Florence technology for image recognition, enabling the identification of a wide range of objects within images. AI content classifiers are meticulously designed to recognize content associated with sexual themes, violence, hate speech, and self-harm, achieving an impressive level of precision in their evaluations. Moreover, the platform offers severity scores that pertain to content moderation, which indicate the potential risk level of the content on a scale from low to high, thus aiding in making well-informed decisions regarding user safety. This comprehensive strategy not only enhances the security of online interactions but also fosters a more welcoming and secure digital space for all users. Ultimately, the continual advancements in AI technology promise to further enrich the effectiveness of content moderation practices.