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Integrating tags into your website can unintentionally expose your data to numerous unknown vendors, making it essential to pinpoint which tags may jeopardize your security and enable swift blocking of those threats. While marketing professionals utilize martech tools to optimize their digital initiatives, each new tool can inadvertently invite various unidentified vendors to access sensitive information. By viewing the accompanying video, you can learn how TagControl effectively mitigates these risks. For many businesses, especially large enterprises, the marketing team operates with a complex martech stack filled with these embedded tags. Although these tags provide vendors with access to necessary data, they also often open the door to other unrecognized entities. Hidden within the code of tags provided by martech vendors are additional piggyback tags that can allow partner companies to obtain user data without explicit consent from the users themselves. Such piggyback tags not only raise security concerns but can also lead to potential breaches of privacy regulations and adversely affect user experience. Therefore, it is imperative to stay informed about these challenges to preserve both data security and user trust, ensuring that your digital marketing efforts do not compromise the integrity of user information.
What is Akamai Identity Cloud?
Providing personalized customer experiences while maintaining strong security measures is crucial. The Akamai Identity Cloud acts as a cloud-native, Software as a Service (SaaS) solution that effectively optimizes customer identity and access management (CIAM). Designed specifically for applications aimed at consumers, the Identity Cloud presents a scalable infrastructure that enables the transformation, oversight, and interaction with millions of customers smoothly. It offers a range of customizable features for registration, authentication, and single sign-on (SSO), along with tools for managing user consent and preferences, seamless integration with marketing technology, and sophisticated data analytics functions. By bolstering customer data security, it simplifies compliance with privacy laws while preserving a superior customer experience. Companies reliant on high scalability, optimal performance, and user satisfaction frequently seek the support of Identity Cloud for their critical applications. Moreover, it facilitates quick deployment of omnichannel access via SSO and supports an extensive variety of authentication methods, such as social logins, directory services, and OpenID Connect (OIDC), ensuring a flexible and intuitive user journey. The adaptability to diverse consumer requirements positions Identity Cloud as a significant resource for any organization striving to improve customer interaction and loyalty. In an increasingly digital landscape, its robust features not only enhance security but also foster trust and engagement among users.
Integrations Supported
Next Identity
OAuth
RadiantOne
Trusona
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Crownpeak
Date Founded
2001
Company Location
United States
Company Website
www.crownpeak.com/products/monitoring-solutions/tagcontrol
Company Facts
Organization Name
Akamai Technologies
Date Founded
1998
Company Location
United States
Company Website
www.akamai.com/us/en/products/security/identity-cloud.jsp
Categories and Features
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control
Categories and Features
Customer Identity and Access Management (CIAM)
Access Certification
Access Management
Analytics / Reporting
Automatic User/Device Recognition
Behavioral Analytics
Credential Management
Data Security
Multi-Factor Authentication (MFA)
Privacy / Consent Management
Real Time Notifications
Self-Service Portal
Single Sign On
User Provisioning
