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Talenteria

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What is Talenteria?

Recent studies by Glassdoor reveal that when searching for jobs, candidates often place a higher value on company culture than on lucrative salaries. Today’s talented individuals are looking for more than just aesthetically pleasing workplaces; they desire a meaningful engagement with their potential employers. Hence, it is vital for the career section of your website to go beyond simple job postings; it should authentically represent your organizational values, highlight diversity and ethical practices, share the narrative of your employer brand, and motivate prospective employees to become part of your team. Have you thought about the increasing number of job seekers who utilize their mobile devices for job hunting? Approximately 65% of applicants will refrain from starting an application unless your career page is mobile-friendly. Therefore, in 2021, crafting an engaging, user-friendly, and mobile-optimized career portal is imperative to draw in top-tier talent, guiding applicants seamlessly to the “Submit” button while also aligning with your company’s mission and values. A thoughtfully designed career page can greatly enhance the caliber of candidates that you attract, ultimately benefiting your organization’s growth and success.

What is LinkedIn Recruitment Marketing?

Increasing your company's visibility is crucial for fostering faster responses and applications from potential candidates. Even if your employer brand is strong, there will still be individuals who may not be aware of your organization and the attractive working conditions it offers. By leveraging recruitment marketing tools like customized ads and specific landing pages, you can significantly enhance candidate engagement with your recruitment campaigns and encourage them to submit applications for open roles. Solutions offered by LinkedIn in recruitment marketing help create connections with professionals at different career levels, allowing you to effectively communicate your company's narrative, promote diversity, share employee experiences, and showcase captivating visuals. Moreover, content can be customized to cater to specific demographics, such as those in Engineering or Sales, while the Jobs page can provide tailored job suggestions and insights to interested candidates. Implementing targeted advertising based on factors such as job title, seniority, skills, education, and experience ensures your ads reach the right audience at the most effective times, ultimately resulting in increased application rates and higher InMail response rates. This multifaceted strategy not only broadens your reach but also significantly improves the efficiency of your recruitment process, making it easier to find the right talent for your organization. Thus, investing in these strategies can lead to a more vibrant and engaged talent pool, which is essential for driving your company’s success.