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What is TargetEZ?

TargetEZ software harnesses concealed interests and behaviors to provide advanced preconfigured templates tailored for specific audiences and lookalikes. By using TargetEZ, users gain access to a comprehensive range of hidden interests, demographics, and behaviors that are pertinent to any niche or market, particularly for advertising on Facebook and Instagram. This tool allows you to exceed the usual limit of 25 results, revealing valuable insights that can significantly improve your targeting strategy. Moreover, the inclusion of validation links lets you evaluate the appropriateness of the proposed audiences for your business objectives. You can effectively organize your projects by saving searches and crafting detailed buyer personas that reflect your target market accurately. In addition, seamless integration with your Facebookâ„¢ ad account enables a smooth transition of your searches into ad sets, facilitating a more streamlined advertising experience. This all-encompassing strategy not only amplifies your targeting effectiveness but also simplifies the overall workflow associated with managing advertising campaigns, ultimately leading to more successful outcomes. By optimizing your approach, you position yourself to fully leverage the potential of digital advertising on social media platforms.

What is Otterfish?

Otterfish streamlines the creation and management of Facebook and Instagram Ads, specifically designed for small and medium-sized businesses that may not have the digital marketing expertise or resources. With its intuitive interface, anyone on your team can easily launch effective ads. The platform offers a comprehensive suite of tools, including ad creation, publishing, audience testing, and performance analytics, ensuring all your advertising needs are met. A free plan is available, encouraging users to explore its capabilities today. Furthermore, Otterfish acts as a centralized repository for all your content and related data. The innovative Creative Brainâ„¢ feature meticulously tags every image, ad, and product, allowing you to quickly find the most effective visuals for your offerings. You can also eliminate the guesswork of identifying target audiences and creative elements that resonate, as Audience tests enable you to choose an image and present it to real audience segments with relevant captions. This facilitates rapid comparisons across various audience groups, optimizing your advertising strategy with ease. Ultimately, Otterfish makes marketing your business more straightforward and efficient than ever before, ensuring you can focus on growth and engagement.

Media

Media

Integrations Supported

Facebook Ads
Instagram Ads
Facebook
Instagram
Microsoft Excel

Integrations Supported

Facebook Ads
Instagram Ads
Facebook
Instagram
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

$14.97 per month
Free Trial Offered?
Free Version

Pricing Information

$19.99 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TargetEZ

Company Website

targetez.co

Company Facts

Organization Name

Otterfish

Date Founded

2020

Company Location

New Zealand

Company Website

otterfish.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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