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What is TargetSmart?

Empower individuals and initiatives with solutions grounded in comprehensive data analytics. By leveraging the best voter information and insights, you can better understand the political landscape. Effectively engage and mobilize your audience to obtain crucial funding and drive successful campaigns. Strengthen your engagement with voters through our advanced media buying platform, which stands at the forefront of innovation. As a dedicated data solutions company, we aim to support progressive movements and campaigns in their pursuit of success. Since our founding in 2004, we have been at the forefront of creating the leading voter database in the industry, continually seeking new strategies to utilize data for a more promising future. Our all-inclusive media buying platform, TargetSmart MBP, is revolutionizing the digital advertising landscape by providing unparalleled affordability, speed, and clarity. Reach your target audience at the ideal time and place while saving 15% or more compared to other media buying platforms. We are committed to empowering you to grasp, engage, and mobilize your critical stakeholders to realize your goals, ultimately contributing to a more educated and engaged community. Together, we can foster a more participatory environment that encourages civic engagement and informed decision-making.

What is Nielsen Marketing Cloud?

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

Media

Media

Integrations Supported

AcuityAds
Algonomy
Bright Analytics
Commanders Act
DV Publisher Suite
Digimarc Discover
DynAdmic
Engage3
Eversight Offer Innovation
FuseCommander
Headset
MSIGHTS
MetricFire
NIQ Activate
TABS Analytics
TargetVideo
TourSolver
Walmart
Wynshop
Zefr

Integrations Supported

AcuityAds
Algonomy
Bright Analytics
Commanders Act
DV Publisher Suite
Digimarc Discover
DynAdmic
Engage3
Eversight Offer Innovation
FuseCommander
Headset
MSIGHTS
MetricFire
NIQ Activate
TABS Analytics
TargetVideo
TourSolver
Walmart
Wynshop
Zefr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TargetSmart

Date Founded

2004

Company Location

United States

Company Website

targetsmart.com

Company Facts

Organization Name

Nielsen

Company Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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