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What is TerragonPrime?
This data-driven marketing SaaS platform is designed to stimulate growth for businesses throughout Africa. It offers meticulously organized profiles that are segmented by a variety of data metrics, such as demographics, geographic regions, buying habits, technology utilization, and personal interests including fashion and sports, which collectively enhance the effectiveness of marketing initiatives. Organizations can tailor their audience segments based on specific criteria like age, gender, and preferences, leveraging an extensive database of millions of profiles to meet their specific business objectives or marketing campaigns. The ability to target consumers directly on mobile devices—regardless of their device type or whether they are online or offline—greatly increases the chances of successful conversions. Furthermore, the platform allows companies to enrich their customer data by integrating insights from multiple sources, which helps them identify ideal customer profiles and refine their marketing strategies for attracting similar audiences more efficiently. This holistic approach not only enables businesses to implement customized marketing tactics but also equips them to maintain a competitive edge in the ever-evolving market landscape. By continuously adapting to the needs of the audience, the platform ensures that businesses are always one step ahead of their competitors.
What is Audience Acuity?
Identity resolution involves the process of connecting different identifiers from a range of devices and interactions to build a unified and lasting profile for individuals. In the current digital environment, organizations encounter notable difficulties when they are unable to recognize and engage with consumers effectively across various platforms. A significant number of online users do not log in or authenticate, which results in lost opportunities to connect with potential clients. The goal is to develop a thorough understanding of the customer, which includes their digital identifiers and interactions with brands, ultimately enabling businesses to convert this insight into an outstanding customer experience. The urgency of this need increases as marketers prepare for the expected phase-out of third-party cookies. We have established a unique and exceptionally reliable identity graph that relies exclusively on deterministic methods and is designed for scalability. Our aim is to equip businesses with the tools necessary to accurately identify and engage with audiences across multiple channels and devices on a broad scale, ensuring that they capitalize on all valuable interactions. By improving identity resolution, companies can cultivate more robust relationships with consumers, refine their marketing approaches, and ultimately drive better business outcomes. This comprehensive strategy is essential for navigating the complexities of modern consumer engagement.
Integrations Supported
WhatsApp
API Availability
Has API
API Availability
Has API
Pricing Information
$40 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Terragon
Date Founded
2009
Company Location
Nigeria
Company Website
terragongroup.com/terragonprime/
Company Facts
Organization Name
Audience Acuity
Date Founded
2015
Company Location
United States
Company Website
audienceacuity.com