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What is The Data Group?

Revamp your customer data through our groundbreaking solutions that not only improve quality but also guarantee accuracy thanks to our proprietary technology, which achieves an outstanding match rate at competitive prices. At The Data Group, we believe that challenges related to data should never hinder your capacity to deliver exceptional customer experiences or accomplish your marketing goals. We are dedicated to transforming this landscape. By utilizing our advanced technology, you will gain access to straightforward solutions that significantly enhance and streamline your marketing strategies. Our customized services are crafted to align with your unique business objectives, ensuring you receive unparalleled data quality that undergoes rigorous testing. This approach empowers you to realize effective direct marketing outcomes while keeping expenses manageable. You'll benefit from an exceptional blend of insights and alternatives, effectively removing the typical issues of inefficiency, inadequate service, and high costs often encountered with larger companies. In addition, our real-time batch service and API can be seamlessly integrated into your current platform, creating a smooth experience that fosters success. As you adopt this new era of data management, you will prioritize your needs and elevate your marketing capabilities. With our commitment to continuous improvement, your business can thrive in an ever-evolving marketplace.

What is Catalina?

By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.

Media

Media

No images available

Integrations Supported

AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk

Integrations Supported

AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Data Group

Company Location

United States

Company Website

thedatagroup.com

Company Facts

Organization Name

Catalina

Date Founded

1983

Company Location

United States

Company Website

www.catalina.com

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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Popular Alternatives

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