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What is The Data Group?

Revamp your customer data through our groundbreaking solutions that not only improve quality but also guarantee accuracy thanks to our proprietary technology, which achieves an outstanding match rate at competitive prices. At The Data Group, we believe that challenges related to data should never hinder your capacity to deliver exceptional customer experiences or accomplish your marketing goals. We are dedicated to transforming this landscape. By utilizing our advanced technology, you will gain access to straightforward solutions that significantly enhance and streamline your marketing strategies. Our customized services are crafted to align with your unique business objectives, ensuring you receive unparalleled data quality that undergoes rigorous testing. This approach empowers you to realize effective direct marketing outcomes while keeping expenses manageable. You'll benefit from an exceptional blend of insights and alternatives, effectively removing the typical issues of inefficiency, inadequate service, and high costs often encountered with larger companies. In addition, our real-time batch service and API can be seamlessly integrated into your current platform, creating a smooth experience that fosters success. As you adopt this new era of data management, you will prioritize your needs and elevate your marketing capabilities. With our commitment to continuous improvement, your business can thrive in an ever-evolving marketplace.

What is Consumer View?

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

Media

Media

Integrations Supported

Experian Mosaic

Integrations Supported

Experian Mosaic

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Data Group

Company Location

United States

Company Website

thedatagroup.com

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/targeting/data-driven-marketing/consumer-view-data

Categories and Features

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Popular Alternatives

Popular Alternatives

Data Marketers Group Reviews & Ratings

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