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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is AVID Ad Server?

With adaptable month-to-month scaling options, you can modify your impression volume to suit your business requirements, whether that means thousands or billions. AVID provides ready-made templates that help you create visually compelling native ad units that enhance click-through rates. By using a single banner to display various ads, you can optimize the use of every impression available. This strategy enables quicker and more informed decision-making as you pinpoint inefficiencies in ad spending across various metrics, such as traffic sources, advertisements, ad groups, and geographical locations, either individually or collectively. Boost your brand visibility and fortify your reputation through white labeling. Tailor every facet of the AVID Ad Server interface—from the ad serving domain to the logo featured throughout—to establish a trustworthy and dynamic brand presence. Furthermore, effectively captivate your site's audience by showcasing appealing, non-intrusive advertisements. This method not only improves the user experience but also leads to higher conversion rates, thus amplifying the effectiveness of your advertising campaigns. Additionally, by consistently delivering relevant and engaging content, you can foster a loyal community around your brand.

Media

Media

Integrations Supported

Adloox
Beachfront
Black Crow AI
Campaign Manager+
Eyeota
GrowthLoop
Humming
Illuma
Intuizi
Kollaborate
Narrative
NetWise
Octane11
Overcast
Proximic by Comscore
RIVN
Retargetly
Social Display
Supermetrics
Tealium Customer Data Hub

Integrations Supported

Adloox
Beachfront
Black Crow AI
Campaign Manager+
Eyeota
GrowthLoop
Humming
Illuma
Intuizi
Kollaborate
Narrative
NetWise
Octane11
Overcast
Proximic by Comscore
RIVN
Retargetly
Social Display
Supermetrics
Tealium Customer Data Hub

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

AVID Ad Server

Company Location

Cyprus

Company Website

avidadserver.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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