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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Chocolate Platform?

All auctions are conducted on a server, ensuring that the user's browser operates without interference, which greatly reduces page load times and improves overall latency. The video bidding process is managed through a server, leaving the loading speed of web pages unaffected. In addition, all major over-the-top (OTT) advertising occurs on a server-to-server basis due to the lack of an open-ended webpage environment. This server-side auction method simplifies the connection between buyers and their target audiences by eliminating the need for complex header wrappers and tags. Chocolate premium stands out as a specialized platform offering unique premium programmatic video supply tailored specifically for high-end brands. By utilizing a server-side auction model, this platform enables buyers to quickly access premium inventory while avoiding the tedious navigation usually linked to header wrappers and tags. Consequently, the auction process becomes more efficient, allowing brands to effectively reach their ideal market segments and maximize their advertising impact. This innovative approach not only enhances the user experience but also supports a more streamlined advertising strategy for all participants involved.

Media

Media

Integrations Supported

AUDIENCEX
Adloox
Advangelists
Beachfront
Bionic for Agencies
Celtra
Gravity Data
Humming
Illuma
Integral Ad Science
Intuizi
MSIGHTS
Magellan AI
MikMak
Narrative
NetWise
PlaceIQ
Supermetrics
Trackonomics
Yieldlab

Integrations Supported

AUDIENCEX
Adloox
Advangelists
Beachfront
Bionic for Agencies
Celtra
Gravity Data
Humming
Illuma
Integral Ad Science
Intuizi
MSIGHTS
Magellan AI
MikMak
Narrative
NetWise
PlaceIQ
Supermetrics
Trackonomics
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Chocolate Platform

Date Founded

2007

Company Location

United States

Company Website

chocolateplatform.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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