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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is OpinionAds?

OpinionAds introduces Interactive Display Ads and Survey Ads, which are tailored to engage users actively and enhance brand loyalty while also collecting extensive intent data. Advertisers utilize these innovative tools to refine their display advertising strategies, evaluate the impact of their campaigns, and carry out thorough market analysis. Furthermore, OpinionAds acts as a mechanism for gathering public opinions and intent through surveys integrated into the advertisements, allowing brands to efficiently collect valuable feedback. By adopting these cutting-edge ad formats, marketers are empowered to uncover more profound insights into the preferences and behaviors of consumers, ultimately leading to more targeted marketing efforts. This unique approach not only fosters stronger connections between brands and their audiences but also adapts to the evolving landscape of advertising needs.

Media

Media

Integrations Supported

AUDIENCEX
Advangelists
Beachfront
Bionic for Agencies
Black Crow AI
Catalina
Factori
Gravity Data
Intuizi
LumenAd
Lytics
Media.net
MikMak
Proximic by Comscore
RIVN
Retargetly
Social Display
Supermetrics
Telaria
Trackonomics

Integrations Supported

AUDIENCEX
Advangelists
Beachfront
Bionic for Agencies
Black Crow AI
Catalina
Factori
Gravity Data
Intuizi
LumenAd
Lytics
Media.net
MikMak
Proximic by Comscore
RIVN
Retargetly
Social Display
Supermetrics
Telaria
Trackonomics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

OpinionAds

Company Location

United States

Company Website

opinionads.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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