TheyDo vs. Marketing Star

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Kevel, formerly known as Adzerk, provides APIs that enable you to swiftly develop a completely tailored advertising server for various types of ads, including sponsored listings, native advertisements, and internal promotions. By utilizing this service, you can reclaim control over your online presence and increase your revenue streams. The platform, recognized for its excellence, handles more than three billion API requests daily and has significantly decreased build times for major companies like Yelp and Ticketmaster by over 90%. This efficiency not only enhances productivity but also empowers businesses to innovate and expand their advertising strategies effectively.

Haystack bridges the gap between every employee in your organization and the essential people, resources, and information necessary for their growth and success. By offering a fun, intuitive, and informative way to kick off the day, Haystack transforms the employee experience. Its customizable branding and modular design allow organizations to easily showcase key resources, foster a strong cultural identity, and share valuable knowledge. With automated multi-channel delivery and insightful analytics, reaching employees at optimal moments becomes effortless. This approach enables staff to spend less time searching for information and more time focusing on their objectives. Haystack simplifies knowledge sharing, ensuring that employees can access vital materials from anywhere in the world. As teams expand and evolve, maintaining connections can become challenging, but Haystack’s comprehensive employee profiles and company directory create a sense of proximity among colleagues, making them feel as if they are just a room away. Ultimately, this platform not only enhances productivity but also cultivates a cohesive company culture.

Macaw AMS serves as a robust platform for selling insurance, utilized by brokers, MGAs, MGUs, Program Managers, and Lloyds Coverholders to streamline their business processes effectively. Designed with a focus on customer needs, it encompasses functionalities for CRM, Sales, and Underwriting, providing customers, producers, and service providers with access to user-friendly self-service portals. Additionally, Macaw AMS includes integrated Document Management and Task Management features, along with adaptors for seamless services such as eSignature, Payments, OFAC checks, and Mass Emailing, utilizing third-party solutions. The data analytics capabilities of Macaw AMS deliver advanced data visualization through predefined dashboards, enabling users to upload datasets and explore dynamic charts that offer insightful, multi-dimensional perspectives. With interactive, real-time visualizations, users can identify trends and derive insights that promote well-informed decision-making. Hosted on a secure cloud infrastructure, Macaw AMS is built on a relational database, with its primary Java-based components crafted in Java, allowing for efficient processing of 500-1000 policies daily at peak performance. As a notable benefit, Macaw AMS aims to decrease the per-policy costs by 30%, making it an attractive choice for insurance professionals looking to optimize operations. Ultimately, its comprehensive features and cost-saving potential position Macaw AMS as a transformative solution in the insurance industry.

Quick Consols is a specialized financial consolidation software tailored for intricate companies and their group structures. This application streamlines the consolidation process for complex organizations that operate across various fiscal year-ends, currencies, and ERP systems by utilizing a slice-and-dice methodology for reporting. With Quick Consols, users can expect precise and consistent calculations for essential reports and figures. It simplifies both individual company reporting and group consolidations, making these tasks less burdensome. In addition, Quick Consols enhances reporting for business units, profit centers, and cost centers, which empowers users to focus on analyzing data and generating valuable insights regarding financial performance and operational efficiency. The platform boasts an intuitive interface that facilitates easy setup and usage, accommodating an unlimited number of users while also providing extensive support to ensure a smooth experience. Furthermore, this comprehensive tool is designed to adapt as the needs of your business evolve, ensuring long-term value and efficiency.

HSI Donesafe revolutionizes environmental, health, and safety (EHS) management through a no-code, cloud-based solution that simplifies intricate processes into efficient and intuitive workflows. Widely embraced by various sectors, Donesafe integrates tracking, management, and reporting in a single, user-friendly platform, enhancing compliance efforts and improving safety outcomes. The platform's flexible structure enables teams to tailor workflows, forms, and dashboards according to their changing compliance requirements. By providing essential tools for incident reporting, audits, training, and risk assessments, it ensures organizations can swiftly adapt to regulatory shifts. Highlighted Features: - Tailor-made workflows that comply with regulations - Instant insights for real-time safety monitoring - Scalable framework that evolves alongside your organization - Efficient compliance tools for hassle-free audits and reporting Empower your EHS team to reach new heights of safety excellence with HSI Donesafe, and experience a transformation in how safety management is approached. With Donesafe, achieving compliance and safety goals becomes not only feasible but also straightforward.

While learning management systems are effective for employee training, they frequently overlook the specific requirements of educating customers and partners, along with the needs of customers' clients and partners. Eurekos stands out as a premier customer education expert in Europe, providing cutting-edge training software designed for both businesses and non-profits seeking external training, certification, or accreditation. The platform offers a comprehensive suite of tools that facilitate training across all stages of the customer journey, from pre-sale engagement to onboarding and beyond. With features that support rapid onboarding, sophisticated certification processes, eCommerce capabilities, unlimited brand portals, intricate organizational structures, and integrated content development, Eurekos prioritizes the highest standards of privacy and security, adhering to ISO/IEC 27001 and 27701 certifications. The company is dedicated to consistently enhancing its software, ensuring that clients have access to the most up-to-date features available in the learning management system market, keeping them competitive and efficient in their training efforts. As a result, Eurekos not only meets but exceeds the evolving demands of customer education.

Nasdaq Metrio serves as a sustainability reporting platform designed to assist businesses regardless of their progress in the ESG landscape. By integrating thorough data gathering, monitoring, and management with precise emissions assessments and verification, it creates a robust solution for sustainability reporting. Furthermore, it boasts an extensive repository of metrics sourced from multiple rating and ranking frameworks, along with regulatory organizations, ensuring that all information is cross-referenced, de-duplicated, and made clear, accompanied by helpful guidance notes for users. This makes it an invaluable tool for organizations aiming to enhance their sustainability practices and compliance efforts.

Control D is a versatile DNS filtering and traffic redirection service that utilizes advanced Secure DNS protocols such as DNS-over-HTTPS, DNS-over-TLS, and DNS-over-QUIC, while also accommodating traditional DNS. With Control D, users can effectively eliminate harmful threats, restrict various types of undesirable content across the network—including advertisements, trackers, IoT data, adult material, social media, and more—while also redirecting traffic through transparent proxies and monitoring network activities and usage patterns at a client-specific level. Consider it your own personalized Authoritative DNS resolver for the entire Internet, providing you with detailed control over which domains are allowed to be resolved, redirected, or blocked. This capability not only enhances security but also empowers users to tailor their online experience according to their preferences.