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What is Tobii Pro Sticky?

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.

What is FocusGroupIt?

Organizing focus groups has become remarkably simple, providing a fast, easy, and cost-free method to start discussions. In as little as 15 minutes, you can launch your complimentary focus group by setting it up and asking participants a few engaging questions. Share your secure group link through social media, customer lists, or even at the end of online surveys to gather participants. This setup allows for interaction not only between you and the participants but also among the participants themselves, fostering a collaborative atmosphere. You can run your focus groups for any duration you choose, whether just a few hours, several days, weeks, or even months! FocusGroupIt emerges as a user-friendly, quick, and economical (or free) avenue for gathering qualitative insights online. For effective decision-making, organizations should combine quantitative data (like that from surveys) with qualitative feedback (from focus groups). While tools for quantitative data collection, such as SurveyMonkey, are widely available, options for obtaining qualitative insights have been quite scarce. This market gap is exactly what inspired the creation of FocusGroupIt, which provides an essential resource for those in pursuit of comprehensive insights. With this platform, anyone can now effortlessly obtain the qualitative data they require to inform their choices, ultimately making the decision-making process more robust and informed.

Media

Media

Integrations Supported

Adobe Acrobat
Microsoft Excel

Integrations Supported

Adobe Acrobat
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per group
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tobii Pro

Date Founded

2001

Company Location

Sweden

Company Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Company Facts

Organization Name

FocusGroupIt

Date Founded

2007

Company Location

United States

Company Website

www.focusgroupit.com

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Categories and Features

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