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What is TradeEdge?

TradeEdge provides essential insights from both distributors and retailers throughout the demand value chain, aiding growth in both developing and established markets. This cloud-based platform equips brands with the tools needed for optimal channel visibility, enabling them to recruit new distributors, improve retail execution, and penetrate new markets more rapidly. What sets TradeEdge apart from its rivals is its exceptional expertise in data management, integration, swift onboarding of distributors, and outstanding support across traditional and modern trade channels. Additionally, TradeEdge significantly addresses the institutional challenges found in emerging markets, where organized retail presence is often limited. Remarkably, nearly 90% of sales in these emerging regions are facilitated by complex distribution networks that involve thousands of distributors catering to millions of small retailers. By optimizing these processes, TradeEdge not only boosts operational efficiency but also creates avenues for brands to excel in highly competitive environments. The platform's impact is particularly notable in areas where traditional retail struggles, as it fosters a more organized and efficient marketplace for all stakeholders involved.

What is Accenture Cloud Trade Promotion Management?

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

Media

Media

Integrations Supported

AWS IoT SiteWise
Callsign
CipherTrust Data Security Platform
Effecta
Flowable
Graphite Studio
Informatica Persistent Data Masking
Lative
Nutanix Files Storage
OpenText Core Content Management
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
Oracle Partner Relationship Management
PTC WebShip
Palo Alto Networks Threat Prevention
PassiveTotal
StereoLOGIC
TEOCO SmartHub Analytics
Teamstack

Integrations Supported

AWS IoT SiteWise
Callsign
CipherTrust Data Security Platform
Effecta
Flowable
Graphite Studio
Informatica Persistent Data Masking
Lative
Nutanix Files Storage
OpenText Core Content Management
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
Oracle Partner Relationship Management
PTC WebShip
Palo Alto Networks Threat Prevention
PassiveTotal
StereoLOGIC
TEOCO SmartHub Analytics
Teamstack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$120 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EdgeVerve

Date Founded

2014

Company Location

India

Company Website

www.edgeverve.com/tradeedge/

Company Facts

Organization Name

Salesforce AppExchange

Company Location

United States

Company Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Categories and Features

Distribution

Barcoding / RFID
Import / Export Management
Inventory Management
Order Management
Purchasing
Returns Management
Sales Forecasting
Shipping Management
Warehouse Management

Supply Chain Management

Demand Planning
Electronic Data Interchange
Import / Export Management
Inventory Management
Order Fulfillment
Order Management
Sales & Operations Planning
Shipping Management
Supplier Management
Transportation Management
Warehouse Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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