Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Fraud.net Reviews & Ratings
    56 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    169 Ratings
    Company Website
  • Identity Matrix Reviews & Ratings
    34 Ratings
    Company Website
  • Cisco Duo Reviews & Ratings
    1,313 Ratings
    Company Website
  • eMembership for Labor Unions Reviews & Ratings
    12 Ratings
    Company Website
  • 1 Rating
    Company Website
  • Auth0 Reviews & Ratings
    860 Ratings
    Company Website
  • Web APIs by Melissa Reviews & Ratings
    74 Ratings
    Company Website
  • Hotspot Shield Reviews & Ratings
    119 Ratings
    Company Website
  • ARGOS Identity Reviews & Ratings
    8 Ratings
    Company Website

What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is Oracle BlueKai?

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

Media

Media

Integrations Supported

BDEX
BlueConic
Contentsquare
Go2mobi
Improvado
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform

Integrations Supported

BDEX
BlueConic
Contentsquare
Go2mobi
Improvado
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/data-management-platform/

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Popular Alternatives

Popular Alternatives

Audigent Reviews & Ratings

Audigent

Audigent, a part of Experian
Audigent Reviews & Ratings

Audigent

Audigent, a part of Experian
IHS Markit EDM Reviews & Ratings

IHS Markit EDM

IHS Markit