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LiveRamp Clean Room

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What is Trūata Calibrate?

Elevate your data management strategies with software solutions that prioritize privacy. Trūata Calibrate empowers organizations to harness their data while turning privacy into a strategic advantage. Our user-friendly, cloud-based platform facilitates the rapid implementation of privacy-compliant data pipelines, enabling teams to manage data responsibly and confidently. Leveraging intelligent automation, Trūata Calibrate simplifies the processes of risk assessment and mitigation through a comprehensive dashboard. This platform provides a refined and standardized method for addressing privacy risks, ensuring that data can be safely transformed for use throughout your business ecosystem. Users benefit from real-time insights for data transformation and can assess the implications of privacy-utility simulations prior to executing focused de-identification measures to minimize risks. By transforming their data, organizations can develop privacy-enhanced datasets that can be securely shared, transferred, and ethically utilized by their teams, ultimately cultivating a culture centered around privacy-conscious data governance. Moreover, this powerful tool not only strengthens compliance but also encourages innovation, enabling businesses to derive data insights while maintaining stringent privacy standards. These capabilities position organizations to thrive in an increasingly data-driven world where privacy and innovation go hand in hand.

What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.