Ratings and Reviews 0 Ratings
Ratings and Reviews 0 Ratings
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What is TrustDecision?
Effectively distinguishing between genuine users and potential threats hinges on the real-time recognition of unique devices paired with the examination of historical global data trends. Nonetheless, the characteristics of devices can change over time, which might result in the misidentification of the same device as a different one. It is crucial to collect sufficient data while prioritizing user privacy, especially given the stringent data protection regulations that are in place. With the constant emergence of new devices and operating systems, it is vital to remain updated and adaptable for successful identification. Furthermore, associating various device profiles with a single user requires a strong proficiency in cross-device tracking to ensure precision. Additionally, the manipulation of user-agent data sent by browsers or applications can simulate authentic device behaviors, making identification more challenging. Maintaining a unique device ID can prove difficult when faced with tampering, modifications, or attempts at hijacking. Moreover, accurately identifying each device becomes increasingly complex in problematic situations, such as factory resets, changes in device locations, the use of group control tools, script-based alterations, and app reinstalls. In light of these challenges, continuous advancements in detection methodologies are imperative to tackle these evolving issues effectively, ensuring both security and user trust are preserved. Ultimately, a proactive approach in refining these techniques will be necessary to keep pace with the changing technological landscape.
What is Infillion XGraph?
XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
TrustDecision
Date Founded
2018
Company Location
Singapore
Company Website
trustdecision.com/solutions/device-fingerprint
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/xgraph/