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What is TrustDecision?

Effectively distinguishing between genuine users and potential threats hinges on the real-time recognition of unique devices paired with the examination of historical global data trends. Nonetheless, the characteristics of devices can change over time, which might result in the misidentification of the same device as a different one. It is crucial to collect sufficient data while prioritizing user privacy, especially given the stringent data protection regulations that are in place. With the constant emergence of new devices and operating systems, it is vital to remain updated and adaptable for successful identification. Furthermore, associating various device profiles with a single user requires a strong proficiency in cross-device tracking to ensure precision. Additionally, the manipulation of user-agent data sent by browsers or applications can simulate authentic device behaviors, making identification more challenging. Maintaining a unique device ID can prove difficult when faced with tampering, modifications, or attempts at hijacking. Moreover, accurately identifying each device becomes increasingly complex in problematic situations, such as factory resets, changes in device locations, the use of group control tools, script-based alterations, and app reinstalls. In light of these challenges, continuous advancements in detection methodologies are imperative to tackle these evolving issues effectively, ensuring both security and user trust are preserved. Ultimately, a proactive approach in refining these techniques will be necessary to keep pace with the changing technological landscape.

What is Infillion XGraph?

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.

Media

Media

Integrations Supported

Android
Apple iOS
HTML
TrueTargeting

Integrations Supported

Android
Apple iOS
HTML
TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrustDecision

Date Founded

2018

Company Location

Singapore

Company Website

trustdecision.com/solutions/device-fingerprint

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/xgraph/

Categories and Features

Categories and Features

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