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What is Upstream Grow?

Our platform significantly enhances actions, optimizes user experiences, and increases campaign effectiveness through advanced marketing automation, allowing you to achieve remarkable data outcomes. It equips you to effortlessly expand your marketing goals, resulting in improved ROI and lower CAC for a variety of campaign types. We craft innovative, multi-channel journeys from the ground up, all without requiring any coding skills. With our user-friendly drag-and-drop interface, you can quickly build, adjust, and preview user experiences. Develop completely customized purchasing pathways that encourage higher sales. Trigger communications at the most advantageous times based on users' interactions with your product, website, or relevant context. Efficiently acquire, manage, define, analyze, and utilize customer data to ensure flawless campaign execution that surpasses traditional data limitations, enabling you to direct your budget towards the most impactful segments. Utilize extensive data to significantly improve your campaign efficiency over time. Collect valuable insights regarding performance metrics, engagement rates, churn statistics, revenue, and so much more, offering a well-rounded view of your marketing initiatives. This approach empowers you to make educated choices that consistently enhance your strategies while keeping pace with evolving market dynamics. Ultimately, our platform positions you to adapt swiftly to changing consumer behavior and market trends, ensuring your campaigns remain effective and relevant.

What is Blueshift?

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Media

Media

Integrations Supported

AdRoll
Canopy
Criteo
Crowdin
Facebook
Google Ads
Google Analytics
Intercom
LinkedIn
Mailgun
OneSignal
Seekwell
Segment
Shopify
Snapchat
Tealium Customer Data Hub
Twilio
WhatsApp
Zendesk
mParticle

Integrations Supported

AdRoll
Canopy
Criteo
Crowdin
Facebook
Google Ads
Google Analytics
Intercom
LinkedIn
Mailgun
OneSignal
Seekwell
Segment
Shopify
Snapchat
Tealium Customer Data Hub
Twilio
WhatsApp
Zendesk
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upstream Grow

Date Founded

2001

Company Location

United Kingdom

Company Website

www.upstreamsystems.com/platform/

Company Facts

Organization Name

Blueshift

Date Founded

2014

Company Location

United States

Company Website

blueshift.com

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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