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What is VYADD?

VYADD s.r.o. operates as a specialized programmatic platform designed for mobile advertisers and publishers, having made its mark in the mobile sector since 2017, with its base located in Prague, Czech Republic. The firm offers a range of programmatic solutions such as Open RTB integration, an eCPM framework, and XML integration for push traffic, in addition to a CPC model. Currently, VYADD is prioritizing the enhancement and growth of its own Supply-Side Platform (SSP) and Real-Time Bidding (RTB) marketplace, which is aimed at bolstering its competitive position within the industry. This strategic focus on development underscores the company’s dedication to remaining agile in the ever-evolving realm of mobile advertising, as it seeks to innovate and respond to emerging trends. Moreover, VYADD's initiatives reflect a broader commitment to delivering value and efficiency to its clients in a rapidly changing digital landscape.

What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

Media

Media

Integrations Supported

Amazon Ads
DV Publisher Suite
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

Integrations Supported

Amazon Ads
DV Publisher Suite
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VYADD s.r.o

Date Founded

2011

Company Location

Czech Republic

Company Website

vyadd.com

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

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