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What is Valassis Illumis?

Highlight the crucial moments and channels that can effectively resonate with the appropriate audience. With the invaluable insights derived from our renowned Valassis Consumer Graphâ„¢, you will discover new profitable markets, pinpoint target demographics, and develop innovative strategies to engage consumers effectively. By identifying new audiences along with their core motivations, Valassis Illumis emphasizes key moments and the best media options for expanding your reach, captivating consumers, and achieving optimal results. As a comprehensive marketing platform, Valassis Illumis continuously refines its outcomes, adapting to enhance consumer discovery and stimulate growth for marketers. This cutting-edge, multi-patented platform, developed by Valassis, is designed to deliver marketing services that produce substantial results and elevate commerce. Understanding the ideal consumers to engage enables the creation of more targeted and relevant campaigns. Our distinct coupon insights not only pinpoint those who are likely to save but also highlight the most compelling offers that drive responses, ensuring your marketing initiatives are exceptionally effective. By harnessing these insights, you can enhance your campaign strategies significantly and foster greater engagement across the board. Moreover, the ability to adapt to changing consumer behaviors ensures your marketing efforts remain relevant and impactful over time.

What is GfK Marketing Mix Optimizer?

Engaging effectively with your target audience has become increasingly difficult in today’s market. Media consumption patterns are becoming more fragmented, new digital platforms are gaining prominence, and consumer behavior, along with its influencing factors, is changing rapidly. Furthermore, the digital marketing landscape is experiencing significant shifts, particularly due to growing concerns about data privacy which have prompted consumers, regulatory agencies, and leading tech firms to limit tracking and engagement metrics by phasing out third-party cookies. These changes profoundly impact your ability to reach potential customers, shaping the timing, location, and methods you choose for optimizing marketing investments. By utilizing advanced marketing mix modeling techniques and proprietary data resources, GfK Marketing Mix Optimizer delivers essential insights that help you distribute resources wisely, choose the right channels, and create effective campaigns tailored to your desired audience. This strategic approach not only assists marketers in overcoming challenges but also enhances the effectiveness of their overall marketing efforts, leading to more successful outcomes. Ultimately, adapting to these evolving dynamics is crucial for staying competitive in the ever-changing digital environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Valassis

Date Founded

1970

Company Location

United States

Company Website

valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/

Company Facts

Organization Name

GfK

Date Founded

1934

Company Location

Germany

Company Website

www.gfk.com/products/gfk-marketing-mix-modeling

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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