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What is Value Innovation Labs Marketing Automation Platform?

Track user interactions with sophisticated analytics and classify users based on their behaviors. Utilize innovative AI-driven engagement strategies to enhance user connection. Certain mobile device manufacturers enforce operating system or device-level restrictions, which can hinder the effectiveness of push notifications. Our approach allows you to navigate these obstacles, reaching an additional 20% of your audience with greater efficiency. We ensure higher inbox delivery rates by partnering with email experts and industry professionals to offer you the best possible tactics. Avoid sending bulk messages that risk being filtered into spam folders or harming your brand reputation. Effortlessly customize your communications by language for a more individualized experience. Our platform is equipped with multilingual features, allowing for communication with customers in their preferred language. Analyze user data based on acquisition channels, uninstallation patterns, and additional metrics. Tailor user segments to cater to your distinct requirements. Encourage meaningful interactions, reduce churn rates, and utilize valuable insights to refine your overall business strategy. These tools are designed to significantly boost your user engagement potential, ultimately leading to improved outcomes for your enterprise and fostering long-term customer loyalty.

What is Netmera?

Netmera streamlines the monitoring of customer engagement and the analysis of activities occurring on your website or mobile application over time. By adeptly segmenting and addressing your audience in real-time, you can engage them with the most pertinent messages. The platform allows you to classify both current and potential customer groups into smaller segments that exhibit similar traits, based on demographic information, purchasing habits, and user interactions within your applications and websites. With Netmera, you can build detailed user profiles by merging data from various sources, including your apps, websites, CRM systems, and both first-party and third-party data. This tool makes it possible to filter and reach millions of users based on specific profile characteristics—like gender, name, occupation, city, and language—effortlessly and in mere seconds. Additionally, the provision of SDKs and open APIs significantly improves the ability to create and manage comprehensive user profiles, ensuring that your marketing strategies remain both effective and efficient. Consequently, you can refine your approaches using real-time data insights, which ultimately enhances customer satisfaction and engagement while fostering long-term loyalty. By leveraging these capabilities, businesses can better understand and respond to their customers' needs.

Media

Media

Integrations Supported

Cloudera
Cloudera Data Platform
Dundas BI
Hadoop
Kore.ai
Microsoft 365
Obihai
Rackspace
SAP Cloud Platform
Tableau
Tars
UiPath
VMware Cloud
ZingHR

Integrations Supported

Cloudera
Cloudera Data Platform
Dundas BI
Hadoop
Kore.ai
Microsoft 365
Obihai
Rackspace
SAP Cloud Platform
Tableau
Tars
UiPath
VMware Cloud
ZingHR

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Value Innovation Labs

Date Founded

2018

Company Location

India

Company Website

valueinnovationlabs.com/marketing-automation-platform.html

Company Facts

Organization Name

Netmera

Date Founded

2015

Company Location

United Kingdom

Company Website

www.netmera.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

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