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What is Veritone Discovery?

Veritone offers cutting-edge technology for natural language processing, transcription, and recognition, enabling the detection of logos, on-screen text, faces, and other identifiable features. By harnessing the power of aiWARE™, our discovery solution allows for seamless searching through live broadcasts, recorded media, and vast libraries in nearly real-time. Supported by Veritone’s Enterprise AI platform, our media discovery solution provides users with powerful tools to navigate extensive visual and audio broadcast data, simplifying the monitoring and verification of advertisements, including organic mentions. By transforming broadcasts into intelligent and well-organized content almost instantaneously, users can quickly pinpoint specific moments, brand mentions, and additional clips within seconds. This capability not only speeds up content utilization but also enriches analysis and insights, helping to shape more informed programming strategies. Moreover, our technology empowers users to make data-driven decisions that can greatly enhance engagement and optimize content delivery, ultimately leading to a more effective media strategy. The integration of such advanced technology is crucial for staying competitive in today’s fast-paced media environment.

What is DRMetrix?

The core of direct response marketing has been dramatically transformed by innovative technological advancements. Collaborating experts from various regions have created an advanced system capable of providing continuous monitoring of national cable networks. Just as one can identify a distinct DNA sequence, this cutting-edge automated technology analyzes the digital features of every advertisement and program, uncovering new direct brand opportunities along with traditional direct spots and infomercials. By employing proprietary pattern recognition technology, it meticulously logs every instance a spot or infomercial airs. This novel ACR solution is groundbreaking in its ability to monitor commercial-grade network feeds while fully complying with DPI regulations. With immediate access to real-time data, airing information for both national and DPI breaks can be received in just minutes, eliminating the lengthy delays of the past—this encompasses all formats, including 5 and 28.5-minute segments. It captures every airing with an option for Live Online Playback across an extensive array of 130 networks. Furthermore, comprehensive details such as Phone, URL, and ROS Daypart are provided for each airing, enabling users to differentiate between National Cable Spots aired in DPI and those in National Breaks, thereby offering a thorough perspective of the advertising landscape. The capacity to obtain such accurate data instantaneously not only enhances the decision-making process for advertisers and networks but also significantly alters the dynamics of how they assess their marketing strategies. This advancement is set to redefine the standards of efficiency and effectiveness in the advertising industry.