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What is Verto Analytics?

We oversee a group of voluntary participants in the United States who engage in passive metering across various compatible devices, including smartphones, tablets, laptops, and desktop computers. The Verto panel functions continuously, compiling a wealth of information on user activities across multiple platforms, such as internet browsing habits, application usage, downloading and installing behavior, viewing and listening times, search inquiries, travel patterns, and detailed ecommerce transactions across a plethora of websites and applications. This exclusive database is owned by Verto and provides a level of insight into consumer behavior that no other company in the field of behavioral analytics can achieve when tracking activities across different devices. This distinct advantage enables us to effortlessly gather a diverse range of behavioral data, which we further refine through comprehensive analysis and customized surveys, ultimately delivering invaluable insights to our clients. Our dedication to comprehending consumer behavior is unmatched in the market, ensuring that we remain at the forefront of industry developments. Additionally, our innovative approach allows us to adapt swiftly to changing trends and consumer needs.

What is Infillion XGraph?

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.

Media

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Media

Integrations Supported

TrueTargeting

Integrations Supported

TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Verto Analytics

Date Founded

2013

Company Location

Finland

Company Website

www.vertoanalytics.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/xgraph/

Categories and Features

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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