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What is Verto Analytics?

We oversee a group of voluntary participants in the United States who engage in passive metering across various compatible devices, including smartphones, tablets, laptops, and desktop computers. The Verto panel functions continuously, compiling a wealth of information on user activities across multiple platforms, such as internet browsing habits, application usage, downloading and installing behavior, viewing and listening times, search inquiries, travel patterns, and detailed ecommerce transactions across a plethora of websites and applications. This exclusive database is owned by Verto and provides a level of insight into consumer behavior that no other company in the field of behavioral analytics can achieve when tracking activities across different devices. This distinct advantage enables us to effortlessly gather a diverse range of behavioral data, which we further refine through comprehensive analysis and customized surveys, ultimately delivering invaluable insights to our clients. Our dedication to comprehending consumer behavior is unmatched in the market, ensuring that we remain at the forefront of industry developments. Additionally, our innovative approach allows us to adapt swiftly to changing trends and consumer needs.

What is MyTracker?

MyTracker is a comprehensive analytics and attribution solution specifically designed for mobile applications and websites. This platform enables businesses to extract crucial insights about their audience, assess the success of their advertising efforts, and accurately forecast potential revenue streams. Among its key features are attribution services for both mobile apps and websites, the ability to engage targeted audiences, and tools for optimizing advertising campaigns, along with in-depth insights into user demographics, interests, and behaviors. Furthermore, it provides revenue analytics spanning various traffic sources, offering long-term lifetime value predictions that can reach up to two years, complemented by an anti-fraud system aimed at detecting and reducing ad fraud risks. Users also enjoy the advantage of unlimited raw data export and storage, easy integration via pre-built plugins for popular platforms such as WordPress and Joomla, and outstanding support through multiple channels. With SDK compatibility for platforms including iOS, Android, Unity Ads, and Flutter, as well as support for alternative app stores, MyTracker effectively connects with various advertising sources to enhance its tracking functionalities. This tool emerges as an essential asset for companies looking to refine their digital marketing approaches, ultimately driving better results and increased efficiency in their campaigns. By leveraging the capabilities of MyTracker, businesses can confidently navigate the complexities of digital analytics.

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Integrations Supported

Android
AppLovin
AppNext
Apple Search Ads
Apple iOS
Flutter
Google Ads
Joomla!
Liftoff
Mintegral
Moloco
OpenCart
Unity
WordPress
Yandex Direct
ironSource

Integrations Supported

Android
AppLovin
AppNext
Apple Search Ads
Apple iOS
Flutter
Google Ads
Joomla!
Liftoff
Mintegral
Moloco
OpenCart
Unity
WordPress
Yandex Direct
ironSource

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Verto Analytics

Date Founded

2013

Company Location

Finland

Company Website

www.vertoanalytics.com

Company Facts

Organization Name

MyTracker

Date Founded

2014

Company Location

Netherlands

Company Website

tracker.my.com

Categories and Features

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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