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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Nativex?

As a worldwide digital agency, we possess a deep understanding of user preferences and behaviors. Our extensive access to leading global media platforms and channels empowers you to effectively connect with your target audience. Nativex enhances the effectiveness of international media purchasing, optimizes ad creative management, and accelerates growth across various markets. We collaborate with premier media platforms such as TikTok For Business (Kwai for Business), Meta, and Google, ensuring that you have the best tools at your disposal. This comprehensive tool encompasses a diverse array of traffic sources, ranging from app stores to programmatic advertising, facilitating a multifaceted approach to your marketing strategies. Additionally, our expertise enables us to tailor campaigns that resonate with local audiences while maintaining a global perspective.

Media

Media

Integrations Supported

AppLovin
Apple Search Ads
Eyeota
Facebook Ads
Instagram Ads
Kwai
Mintegral
Proximic by Comscore
TikTok
X (Twitter)

Integrations Supported

AppLovin
Apple Search Ads
Eyeota
Facebook Ads
Instagram Ads
Kwai
Mintegral
Proximic by Comscore
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Mobvista

Date Founded

2015

Company Location

China

Company Website

www.nativex.com/en/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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