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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is RTB House?

RTB House is a global company at the forefront of marketing technology, offering state-of-the-art solutions that help top brands and agencies achieve their advertising goals. Its proprietary ad-buying engine, which is powered entirely by Deep Learning algorithms, is a groundbreaking innovation that sets the company apart in the digital advertising space. By utilizing these advanced algorithms, RTB House optimizes every aspect of an advertising campaign, enabling advertisers to drive exceptional results at every stage of the sales funnel. Whether you’re targeting brand awareness, lead generation, or conversions, the platform adapts to meet specific campaign needs, ensuring optimal performance across various channels. The use of Deep Learning allows RTB House to refine ad targeting, enhance personalization, and improve overall efficiency, helping businesses connect with their audience more effectively. Trusted by leading global brands, RTB House is redefining how digital marketing campaigns are managed, delivering powerful, results-driven solutions that maximize impact and return on investment.

Media

Media

Integrations Supported

5X
AppsFlyer
Commanders Act
Eyeota
FuseCommander
Proximic by Comscore
Segment
SegmentStream
Supermetrics
TrackAd
TrustCommander
Windsor.ai
Yieldlab

Integrations Supported

5X
AppsFlyer
Commanders Act
Eyeota
FuseCommander
Proximic by Comscore
Segment
SegmentStream
Supermetrics
TrackAd
TrustCommander
Windsor.ai
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.01
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

RTB House

Date Founded

2012

Company Location

Poland

Company Website

www.rtbhouse.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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