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What is VuePlanner?

Innovative technology for contextually targeting a variety of content types, such as podcasts on YouTube, enables marketers to move beyond outdated strategies like cookies and simplistic audience behavior assessments to effectively engage consumers ready to act. VuePlanner emerges as the leading solution for providing contextual, transparent, and data-driven advertising on YouTube. Additionally, collaborating with VuePlanner significantly refines and uplifts your advertising strategy and purchasing process, saving you from the need to invest countless hours in research. By validating your campaigns through VuePlanner, recognized by Google as a reliable, independent tool for enhancing and measuring marketing effectiveness on YouTube, you can ensure your efforts are impactful. This advanced technology facilitates connections with potential customers who are already engaged with relevant content. You have the ability to assemble customized collections of videos that reference competitors, which can greatly increase viewership for your video ads. Moreover, with VuePlanner, you can track your campaign's performance, minimize inefficiencies in spending, and improve overall effectiveness, guaranteeing that your advertising endeavors yield optimal outcomes. By leveraging these capabilities, marketers can achieve a more focused and successful approach to reaching their target audience.

What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
YouTube
YouTube Ads

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
YouTube
YouTube Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VuePlanner

Company Location

United States

Company Website

vueplanner.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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