Walinns vs. Effect Group

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

Insightful helps businesses take a smarter approach to managing teams. The platform gives a clear view of everyday activities, turning them into valuable insights. The data support stronger performance and better results. Built for clarity and action, Insightful tracks how time is spent across teams and roles. It shows patterns, highlights areas for improvement, and helps you respond with real solutions. The platform includes tools for time and activity tracking, reporting, visual dashboards, and data analysis. The features give HR teams, recruiters, and company leaders a real-time picture of what’s working—and what needs attention. Whether your team works in the office, from home, or both, Insightful gives you the visibility to lead with confidence. With the right data, your team stays aligned, motivated, and ready to perform at its best.

Famous Software presents an extensive range of enterprise-grade business management solutions aimed at optimizing operations and improving real-time decision-making across various sectors. Central to their offerings is Famous ERP, a fully integrated and customizable platform crafted to oversee and automate the flow of information and processes throughout the entire organization. The company's strong Business Intelligence features allow users to convert intricate business data into impactful visual representations, thereby supporting well-informed strategic choices. Additionally, the Warehouse Management System includes an array of tools designed to enhance operational efficiency in increasingly intricate supply chain settings. Its Integration Services module ensures smooth electronic transactions with both customers and suppliers, while the adaptable Apps suite provides intelligent, real-time updates and mobility that extends beyond traditional desktop environments. Furthermore, this comprehensive approach ensures that businesses can respond swiftly to market changes and maintain a competitive edge.

CompUp is a comprehensive platform for compensation management that aims to assist rewards teams in benchmarking, strategizing, and effectively communicating compensation structures to promote equitable pay practices. By consolidating various compensation data and benchmarks into one place, it equips organizations with essential insights necessary for executing appraisal simulations and overseeing executive appraisals seamlessly. Key Features Include: Survey Management: Streamlines the administration of all compensation-related surveys. Bands: Develop and securely distribute pay bands tailored to different functions, job families, and levels. Simulation: Perform budget simulations to suggest personalized increments for employees. Appraisal Cycles: Facilitates efficient multi-level budget approvals across various business units. People Analytics: Offers customizable dashboards that provide in-depth insights for informed decision-making. Total Rewards Portal: Enables employees to view the full value of their compensation package. Pay Equity Management: Helps organizations identify and rectify pay disparities, ensuring compliance with fair pay standards. Additionally, the platform's user-friendly interface enhances team collaboration and efficiency in managing compensation-related tasks.

Hoxhunt is a platform focused on Human Risk Management that transcends traditional security awareness efforts to foster behavioral transformation and effectively reduce risk levels. By integrating artificial intelligence with behavioral science, Hoxhunt delivers personalized micro-training experiences that users find engaging, enabling employees to better identify and report sophisticated phishing attempts. Security professionals benefit from actionable metrics that demonstrate a significant decrease in human-related cyber risks over time. The platform collaborates with prominent international organizations like Airbus, DocuSign, AES, and Avanade, showcasing its widespread impact in enhancing cybersecurity. With a commitment to ongoing improvement, Hoxhunt continues to evolve its strategies to better equip employees against emerging threats.

Our cybersecurity awareness platform streamlines the distribution and administration of training materials, assesses knowledge retention, and monitors participation along with learning outcomes, among other features. It enables the efficient rollout and oversight of your training initiatives, facilitating the enrollment, management, and tracking of participants seamlessly. Serving as a significant enhancement to your training efforts, this management system empowers you to monitor and evaluate results with greater precision. Additionally, our platform boasts robust course creation tools that enable the design of focused and modular training campaigns, which is essential for fostering long-term behavioral change and awareness in cybersecurity practices. By leveraging these capabilities, organizations can ensure that their teams remain informed and engaged in an ever-evolving digital landscape.

A comprehensive platform that integrates planning, analytics, and data is transforming how decisions are made in supply chain management, revenue generation, and profit and loss strategies for large corporations, meeting the fast-paced and scalable demands of the digital age. In every multinational enterprise, numerous planning processes—such as demand forecasting, supply chain logistics, revenue tracking, product development, and financial forecasting—often function independently, leading to a disjointed decision-making process. These processes are typically slow and sequential, failing to effectively tackle the complex challenges, uncertainties, and vast scales encountered by contemporary organizations. Additionally, the sheer volume of data available today, gathered from both internal and external sources, presents a distinctive challenge; while companies can access descriptive analytics, they frequently find it difficult to derive actionable insights that facilitate timely and informed decision-making. The urgent need for integrated solutions that optimize data utilization is more critical than ever, as businesses strive to navigate the intricate and dynamic landscape of today's marketplace. It is essential for organizations to adapt to this shift in order to remain competitive and responsive in an ever-evolving environment.

Maestro, previously identified as RapidResponse®, stands out as the singular AI-enhanced platform designed for supply chain orchestration, enabling rapid and informed decision-making. In a world where volatility and unpredictability are part of everyday life, it's essential to be prepared for swift action. Kinaxis Maestro equips businesses with the necessary flexibility to make prompt, assured decisions in both integrated business planning and the digital supply chain landscape. This empowers individuals to enhance their planning capabilities, effect positive change, and improve their quality of life. Renowned brands place their trust in us, as we merge human insight with artificial intelligence and simultaneous planning, facilitating companies in anticipating the future and swiftly adapting to shifts. Kinaxis operates on a cloud-based model that offers reliable applications designed to ensure that everyone is informed more quickly, takes action more efficiently, and minimizes waste effectively. Maestro integrates various exclusive technologies and methodologies to deliver precise answers at the optimal speed and timing for your organization, enabling you to operate with agility and efficiency regardless of the circumstances. This innovative approach fosters a resilient supply chain that can thrive amid challenges.