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What is Webex Campaign?

Implement marketing strategies across various channels such as SMS, MMS, email, app notifications, social media, voice communication, APIs, files, and traditional offline methods. Enhance the effectiveness of campaigns through A/B testing and multi-variate analyses, along with the collection of real-time feedback. Create detailed customer profiles by merging data from both online and offline sources. Apply adaptive personalization techniques that align with changing customer behaviors. Deliver tailored offers and propositions effortlessly. Set up and scale interactive campaigns—whether they are triggered by specific events or standalone—to engage customers throughout their journey, ultimately increasing their lifetime value. Provide your marketing team with intuitive drag-and-drop tools and journey builders for streamlined campaign management. Quickly experiment, learn, and adjust strategies independently, without relying on external agencies. Monitor key marketing metrics using real-time dashboards and easily accessible reports. Use our Reports Wizard to create and distribute personalized reports with minimal hassle. Effectively create, analyze, and segment target audiences, converting data insights into impactful marketing strategies that truly connect with your customers. This comprehensive strategy not only ensures efficiency in your marketing efforts but also maximizes their overall impact on your business objectives. By continuously refining your approach, you can stay ahead of market trends and customer expectations.

What is Blueshift?

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Media

Media

Integrations Supported

AdRoll
BlueVenn
Campaign Genius
Canopy
Crowdin
Facebook
Intercom
Lob
Magento
Mailgun
OneSignal
Poplar
Retention.com
SendGrid
Tealium Customer Data Hub
Webex Connect
X (Twitter)
Zendesk
mParticle

Integrations Supported

AdRoll
BlueVenn
Campaign Genius
Canopy
Crowdin
Facebook
Intercom
Lob
Magento
Mailgun
OneSignal
Poplar
Retention.com
SendGrid
Tealium Customer Data Hub
Webex Connect
X (Twitter)
Zendesk
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cisco

Date Founded

1984

Company Location

United States

Company Website

cpaas.webex.com/products/webex-campaign

Company Facts

Organization Name

Blueshift

Date Founded

2014

Company Location

United States

Company Website

blueshift.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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