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IO Technologies

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What is Whip Media?

Elevate your visibility, efficiency, and profitability by consolidating and expanding essential content distribution functions with our cutting-edge Content Value Management™ (CVM) platform. Every stage of the content distribution process is optimized, enhanced, and guided for superior results. Seamlessly manage the distribution of availability to an extensive global customer base. Uncover more deals, capitalize on new opportunities, and refine licensing agreements to enhance profitability. Streamline revenue recognition, reconciliation, cost amortization, invoicing, and payments for improved precision. Acquire a thorough understanding of performance metrics across both OTT and linear platforms, covering AVOD, TVOD, FAST, SVOD, PVOD, and EST. Gather and validate worldwide content performance data to refine sales tactics and financial analysis. Leverage exclusive first-party consumer insights and streaming information in partnership with BB to drive strategic decisions. Boost content value with predictive analytics that pinpoint the most suitable titles for particular platforms and regions. Moreover, utilize crowdsourced metadata to enhance the discoverability and relevance of content for viewers. This comprehensive strategy not only enhances audience engagement but also propels overall business advancement, ensuring sustained growth in a competitive landscape.

What is IO Technologies?

To build a committed and engaged audience that boosts both organic traffic and content revenue, begin by compiling reports on the highest-performing articles from the last quarter while identifying a specific audience segment to target. It is crucial that your analysis relies on comprehensive data, as using incomplete samples may skew the accuracy of your SEO traffic analysis. Afterward, identify the articles that have the lowest recirculation rates among your top-ranking search results. Employ readability funnels to strategically place your content recommendation blocks just before the point where many readers typically lose interest. You might also consider testing various types of recommended content or creating a follow-up article to enhance recirculation rates further. After making these adjustments, keep a close eye on the performance of these articles to assess how effective the changes have been. By applying these successful methods to more of your content, you can significantly improve session engagement, reduce bounce rates, and encourage increased visit frequency. Focus on analyzing reader behavior to effectively lower bounce rates and increase time spent on your site. With the ability to access extensive historical data, you can continuously refine your content recommendations with the most engaging articles, ensuring a cycle of increased user engagement and growth. This continuous evaluation will yield valuable insights that can guide your future content strategies, fostering an ongoing cycle of improvement. Ultimately, the insights gained will allow you to anticipate audience preferences and tailor your content more effectively.