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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is Antera Advance?

Antera’s Advance™ is a cloud-based software specifically designed to meet the operational needs of companies in the promotional products sector, including award suppliers, decorated apparel manufacturers, and promotional product distributors and printers. This robust business management system (BMS) enhances workflow efficiency, enabling companies to achieve more in less time while increasing customer satisfaction. By adopting promostandards, our software allows for immediate comparison and evaluation of promotional products, which greatly improves usability and information access for distributors. Enhance your customer relationships and foster business growth with our all-inclusive customer relationship management (CRM) system, which allows organizations to effortlessly store, manage, and retrieve customer information from a single, centralized hub. Moreover, our solution streamlines order processing, effectively minimizing manual tasks and eliminating unnecessary duplications, resulting in a more efficient and productive operation overall. With Antera’s Advance™, companies can truly concentrate on their primary goal: delivering exceptional service to their clients while also being equipped to adapt to industry changes swiftly.

Media

Media

Integrations Supported

Avalara
BigCommerce
Datatron
Demand Sage
Denodo
ESP Online
IBM Apptio
Magento
Mailchimp
PTC FlexPLM
PayPal
PrintUI
QuickBooks Online
ShipStation
Shopify
SyncApps
TaxJar
Ubersmith
Xero

Integrations Supported

Avalara
BigCommerce
Datatron
Demand Sage
Denodo
ESP Online
IBM Apptio
Magento
Mailchimp
PTC FlexPLM
PayPal
PrintUI
QuickBooks Online
ShipStation
Shopify
SyncApps
TaxJar
Ubersmith
Xero

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

Antera

Company Location

United States

Company Website

anterasoftware.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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