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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is Impact Analytics?

To gain a significant advantage in the market, making well-informed and precise decisions grounded in data is crucial. Transform your business within the realms of retail, grocery, consumer packaged goods, or supply chains with our cutting-edge SaaS solutions. We convert your data into actionable insights that lead to enhanced profitability. Leverage our AI-powered SaaS tools across your entire value chain to achieve the best outcomes. Our sophisticated AI Forecasting Engine, ADA, provides enhanced predictive analytics specifically designed for the retail, grocery, and CPG industries. We are dedicated to creating a premier retail AI solution that effectively utilizes artificial intelligence for our clients through intuitive workflows. By automating complex calculations and using machine learning to identify patterns, we strive to boost our users' efficiency. In the end, our mission is to empower our clients to operate more intelligently and secure greater financial success while navigating the constantly changing market dynamics. Through continuous innovation and adaptation, we ensure our solutions remain relevant and effective in meeting diverse business needs.

Media

Media

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

Impact Analytics

Date Founded

2015

Company Location

United States

Company Website

www.impactanalytics.co

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

Inventory Management

Alerts/Notifications
Barcoding / RFID
Forecasting
Inventory Optimization
Kitting
Manufacturing Inventory Management
Mobile Access
Multi-Channel Management
Product Identification
Reorder Management
Reporting/Analytics
Retail Inventory Management
Supplier Management
Warehouse Management

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Sales Forecasting

Competitor Analysis
Correlation Analysis
Dashboard
Dynamic Modeling
Exception Reporting
Graphical Data Presentation
Modeling & Simulation
Performance Metrics
Sales Trend Analysis
Statistical Analysis

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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