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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is Midigator?

Midigator’s technology is employed by a diverse range of companies, from innovative startups to well-established financial institutions, to effectively tackle, assess, and mitigate chargebacks. The system provides a comprehensive approach designed to handle disputes and diminish the frequency of chargebacks. By proactively managing refund transaction disputes, merchants can prevent chargebacks, safeguard their account status, and avoid potential threshold breaches. Identifying the underlying issues that lead to transaction disputes is crucial for addressing them at their source. Long-term investments in solutions are considerably more advantageous than temporary remedies. By correlating chargebacks with the relevant order data, businesses can collect compelling evidence and benefit from detailed reporting. This method not only improves return on investment but also ensures that businesses only pursue disputes they are confident in winning, customizing their strategies based on specific reason codes to optimize revenue recovery. Additionally, the platform streamlines the management of chargeback responses, greatly minimizing the demands of labor-intensive and time-consuming processes, which enables companies to redirect their focus toward growth and enhancing customer satisfaction. Overall, leveraging Midigator allows businesses to create a more efficient and profitable operational environment.

Media

Media

Integrations Supported

29 Next
Authorize.Net
Braintree
Datatron
Denodo
Ethoca
First Data
IBM Apptio
Maxio
OpenPath
PTC FlexPLM
Paysafe
ShipStation
Sublytics
TSYS
Ubersmith
Verifi
Worldpay
sticky.io

Integrations Supported

29 Next
Authorize.Net
Braintree
Datatron
Denodo
Ethoca
First Data
IBM Apptio
Maxio
OpenPath
PTC FlexPLM
Paysafe
ShipStation
Sublytics
TSYS
Ubersmith
Verifi
Worldpay
sticky.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

Midigator

Date Founded

2013

Company Location

United States

Company Website

midigator.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Chargeback Management

Chargeback Dispute Management
Chargeback Insurance
Chargeback Prevention
Chargeback Recovery
For Banks / Issuers
For Merchants
For Suppliers / Manufacturers / Distributors
Fraud Detection
Reporting / Analytics

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