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What is Wyng?

Wyng stands out as a top-tier Privacy-First Marketing Platform that emphasizes a privacy-by-design approach through its zero-party data API. This innovative system simplifies how brands and enterprises provide customer experiences that are not only relevant but also respectful of privacy standards. Over 250 brands and businesses leverage Wyng to foster trustworthy relationships with their clients. Users can either craft their own unique interactions or select from a variety of pre-designed Wyng templates to effectively engage customers, gather data, and nurture trust. By offering more meaningful and engaging experiences, Wyng enhances conversion rates, facilitates data collection, builds customer loyalty, and drives sales. In just minutes, brands can create exceptional experiences tailored to their audience. The platform enables immediate personalization and offers valuable insights derived from precise zero-party data, which is gathered with user consent, ensuring better outcomes while alleviating privacy worries. With Wyng's services, teams can accelerate their efforts and utilize adaptable enterprise-grade tools that are designed to keep pace with a rapidly changing market landscape. Ultimately, Wyng empowers brands to thrive in an environment where privacy and customer engagement coexist harmoniously.

What is Fulcrum?

Transform your customer interactions by collecting real-time data on user behavior, which allows you to provide personalized messages and recommendations tailored to your audience. Utilizing Fulcrum, you can create immediate experiences that enhance customer engagement, cultivate brand loyalty, and increase conversion rates. This versatile platform is designed for digital agencies, marketing teams, sales departments, and more, making it easier to segment customers for customized experiences across multiple marketing channels. For example, Fulcrum can present content suggestions that not only link customers with your brand but also help sustain their loyalty over time. Furthermore, by personalizing campaign experiences in real-time, Fulcrum fosters more pertinent interactions that drive conversions through an automated framework. By harnessing AI, Fulcrum adeptly identifies and engages both known and unknown users, promoting deeper engagement and enhancing conversion results. In addition to these features, this innovative approach enables businesses to respond quickly to changing customer demands and preferences, ultimately leading to a more effective and dynamic marketing strategy. With the ability to adapt and evolve, companies can stay ahead in a competitive landscape while consistently meeting their customers' evolving needs.

Media

Media

Integrations Supported

Salesforce
Adobe Campaign
Adobe Experience Manager
Attentive
Braze
Drupal
Mailchimp
Oracle Responsys
SAP Customer Data Cloud
Salesforce Marketing Cloud

Integrations Supported

Salesforce
Adobe Campaign
Adobe Experience Manager
Attentive
Braze
Drupal
Mailchimp
Oracle Responsys
SAP Customer Data Cloud
Salesforce Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$5,000 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wyng

Date Founded

2005

Company Location

United States

Company Website

www.wyng.com

Company Facts

Organization Name

Fulcrum

Company Location

United States

Company Website

fulcrumsaas.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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