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What is Yandex Direct?

Implement paid search ads and display banners on both desktop and mobile devices to engage potential customers through Yandex Search and an extensive array of sites within the Yandex Advertising Network. You will incur charges only for clicks on your ads or vCards associated with contextual advertising, while costs for display ads are based on legitimate impressions. This approach allows your ads to connect with users who have expressed interest in your products, both on Yandex and throughout its Advertising Network. You will have continuous access to user engagement data, enabling you to fine-tune your settings to better meet your marketing goals. Collaborate with Yandex Direct to improve your return on investment, as we strive to help you reach new audiences and increase sales, guaranteeing that your advertising initiatives produce measurable outcomes. By employing these techniques, you can significantly enhance the productivity of your marketing efforts while adapting to the evolving landscape of consumer behavior. This proactive stance ensures that your campaigns remain relevant and impactful.

What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

Media

Media

Integrations Supported

5X
AT Internet
BOSCO
CallRail
CallTrackingMetrics
Car Wars
Commanders Act
CorralData
DV Publisher Suite
Data Virtuality
Fone Dynamics
Ikigai
LinkedIn
Lyftrondata
Microsoft Advertising
MyTracker
Roundel
SQLBackupAndFTP
SegmentStream
TrustCommander

Integrations Supported

5X
AT Internet
BOSCO
CallRail
CallTrackingMetrics
Car Wars
Commanders Act
CorralData
DV Publisher Suite
Data Virtuality
Fone Dynamics
Ikigai
LinkedIn
Lyftrondata
Microsoft Advertising
MyTracker
Roundel
SQLBackupAndFTP
SegmentStream
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/direct_eng

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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