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What is YouGov BrandIndex?

Our premier platform enables ongoing monitoring of 16 critical brand health indicators, offering sophisticated insights that significantly boost your brand's growth trajectory. This tool facilitates the evaluation and comparison of your performance relative to your goals, competitors, and the overall market landscape through daily assessments. With a wealth of over 15 years of historical data refreshed daily, you gain the ability to spot trends, recognize successes, and uncover potential opportunities. Assess how you stack up against key competitors and swiftly adapt to evolving perceptions of your brand. YouGov BrandIndex not only provides extensive historical brand insights but also integrates seamlessly with our ever-expanding network of insightful data. By utilizing YouGov BrandIndex for tracking your brand health, you can connect with YouGov's other offerings to achieve a well-rounded understanding of your audience, which empowers you to devise effective strategies, analyze online behaviors, and initiate impactful campaigns. This continuous access to real-time data within our brand monitoring platform allows you to detect changes as they occur, ensuring you maintain a competitive edge. Ultimately, leveraging this informed approach fosters sustainable growth and builds stronger brand loyalty over time, allowing you to navigate the complexities of the market with confidence.

What is Crayon?

You have the ability to monitor, assess, and respond to everything that occurs beyond your company's immediate environment. Keep an eye on the entire digital presence of your competitors, where any changes can be detected on their websites. With a platform that can automatically track over 100 different data types, you can stay informed about product and pricing adjustments, customer feedback, newly launched content, and marketing campaigns. Crayon's automation tools enable you to gather ten times more information in a fraction of the time, allowing you to devote more energy to analysis rather than mere research. This approach helps you concentrate on the most significant updates while providing you with organized, prioritized, and refined insights. You can filter information based on various criteria such as date, company, or keyword, and save your preferred data points to keep an eye on specific trends and gain insights tailored to your role. Additionally, you will collaborate with a market intelligence analyst who not only curates vital data but also highlights trends on a weekly basis, ensuring you are always ahead in your strategic planning. This enhanced focus on data-driven decision-making can significantly improve your competitive edge in the market.

Media

Media

Integrations Supported

Devicie
Licenseware
Sellerocket
USU Hybrid Cloud Management
WeTransact

Integrations Supported

Devicie
Licenseware
Sellerocket
USU Hybrid Cloud Management
WeTransact

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YouGov

Date Founded

2000

Company Location

United Kingdom

Company Website

business.yougov.com/product/brandindex

Company Facts

Organization Name

Crayon

Date Founded

2014

Company Location

United States

Company Website

www.crayon.co

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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