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What is Zappi?

Boost the impact of your advertising campaigns by involving your target audience at every stage of the ad development process. Start by pinpointing the most captivating idea from your brainstorming sessions and, through ongoing experimentation, refine it into an essential offering for your audience. Develop a thorough understanding of how to enhance your brand through focused digital marketing strategies. Utilize audience insights and behavioral data gathered from ads within social media environments to inform your approach. Kicking off this initiative is straightforward; our proven strategies provide you with proactive consumer feedback during both the advertising and innovation stages. Experience the advantages of swift results as we link you with vital audiences and supply actionable insights in real-time, with comprehensive analyses available in as little as six hours. Effectively leverage these insights by measuring them against historical performance and relevant benchmarks, enabling you to make substantial improvements to your advertising and innovation tactics. The path to transforming your operations commences with reliable data, which can be sourced from the top consumer insights platform in the market today, ensuring you maintain a competitive edge. By prioritizing data-driven strategies, you’ll not only improve your campaigns but also cultivate a stronger relationship with your audience, paving the way for long-term success in your marketing endeavors. As you continue to evolve, these insights will empower you to adapt to changing consumer preferences and market dynamics.

What is MediaScouting?

Monitor your presence in the media landscape, evaluate how the public perceives your brand, observe your competitors, and measure the success of your public relations and marketing strategies. This innovative platform is not only powerful and flexible but also designed for scalability, capable of managing numerous press releases each day. It offers features such as news analysis, advertisement monitoring, and a system for delivering real-time alerts. Additionally, it efficiently manages both automated and semi-automated tasks related to digitizing, storing, retrieving, and analyzing press materials. Available as a Software as a Service (SaaS) or as a standalone solution, it requires a low initial financial commitment. With a comprehensive and advanced query system that encompasses live translations, automated grouping of results, and sentiment evaluation, it distinguishes itself as a cutting-edge option. This platform is particularly adept at processing articles, retrieving customer information, and providing advanced management capabilities, rendering it essential for contemporary media tracking. In conclusion, it equips brands with the tools needed to maintain a competitive edge, offering vital insights and prompt notifications to navigate an ever-evolving market.

Media

Media

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zappi

Date Founded

2013

Company Location

United Kingdom

Company Website

www.zappi.io

Company Facts

Organization Name

DataScouting

Date Founded

2012

Company Location

Greece

Company Website

datascouting.com/media-monitoring-software/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Innovation

Collaboration
Discussion Threads
Engagement Monitoring
Evaluation Workflow
Feedback Management
Gamification
Idea Ranking
Ideation / Crowdsourcing
Open Innovation
Polls / Voting
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Storyboard

Artwork Library
Audio Recording
Collaboration Tools
Drawing Tools
Graphic / Video Editing
Image Import
Project Management
Script Import

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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