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What is Zemanta?
Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features:
- Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates.
- A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges.
- Seamless integrations with web analytics to monitor post-click performance.
- Real-time reporting and optimization functionalities.
- Extensive reach, connecting with over 250 million unique users in the United States.
- Audience targeting utilizing both first-party and third-party data.
Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.
What is FreeWheel DemandSuite?
Our innovative technology is crafted to effectively engage large audiences at scale. By expanding your reach, it fosters partnerships, enables real-time optimization, and simplifies the reporting process. FreeWheel’s all-encompassing capabilities support you throughout the entire purchasing journey, starting from initial planning and extending to outcome analysis. Leverage FreeWheel’s advanced technology, tools, and workflows to acquire extensive inventory across multiple screens through direct connections with leading publishers and quality inventory sources. The platform allows you to access and consolidate supply from the entire ecosystem while facilitating transactions with agencies and programmatic partners when needed. By revolutionizing the conventional planning and purchasing processes, you can manage and enhance campaigns in real time through a single, integrated platform. With automation, audience-centric buying methods, and immediate insights at your disposal, you can achieve increased effectiveness. Furthermore, you will gain valuable insights into your investments, enabling you to refine future planning and purchasing cycles. Evaluate performance and return on investment by utilizing a unified dataset to inform your future investment strategies and decisions effectively. This streamlined approach not only boosts efficiency but also equips your organization to respond rapidly to changing market dynamics, ensuring sustained growth and adaptability. Ultimately, it empowers you to stay ahead in an ever-evolving landscape.
Integrations Supported
Adagio
Adloox
Bionic for Agencies
DV Publisher Suite
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
Mile
Supermetrics
Integrations Supported
Adagio
Adloox
Bionic for Agencies
DV Publisher Suite
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
Mile
Supermetrics
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Outbrain
Date Founded
2006
Company Location
United States
Company Website
www.zemanta.com
Company Facts
Organization Name
FreeWheel
Date Founded
2007
Company Location
United States
Company Website
www.freewheel.com/demandsuite
Categories and Features
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads
