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What is Zipline DMP?

Zipline serves as an all-encompassing global Data Management Platform (DMP) that proficiently collects, integrates, manages, analyzes, and activates both online and offline data to evaluate its impact on sales performance. This platform guarantees global connectivity with leading digital networks, encompassing DSPs, SSPs, and advertising networks, while onboarding data smoothly to construct digital audiences. In contrast to numerous rivals that frequently outsource the onboarding of customer data, Zipline executes this function internally. Additionally, it possesses the ability to generate and distribute audiences across a multitude of channels and formats, including postal mail, email, television, and social media platforms such as Facebook and Twitter. Beyond merely creating audiences, Zipline provides extensive services in audience discovery, extension, activation, and evaluation, all while offering distinct benefits such as centralized closed-loop analysis and in-house operations. This capability enables the precise measurement of actual sales growth rather than solely monitoring clicks, thus equipping marketers with a thorough understanding of return on ad spend, which is vital for strategic decision-making at the CMO level. Ultimately, Zipline distinguishes itself through a comprehensive and effective approach to data management that empowers businesses to optimize their marketing strategies and enhance customer engagement. By leveraging its innovative features, organizations can achieve better insights and drive significant growth.

What is Salesforce Data Cloud?

Salesforce Data Cloud acts as a cutting-edge real-time data platform designed to aggregate and manage customer information from various sources within an organization, offering a cohesive and comprehensive view of every client. This innovative platform enables businesses to seamlessly collect, synchronize, and analyze data as it occurs, resulting in an all-encompassing 360-degree customer profile that can be leveraged across multiple Salesforce applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. By integrating information from both digital and traditional channels, including CRM data, transactional documents, and third-party data sources, it paves the way for quicker and more tailored customer interactions. Furthermore, Salesforce Data Cloud boasts advanced AI capabilities and analytical tools that allow companies to gain profound insights into customer behaviors and anticipate future needs. By centralizing and optimizing data for actionable use, it not only improves customer experiences but also enables targeted marketing strategies and fosters effective, data-informed decision-making across various organizational departments. In addition to enhancing data management processes, Salesforce Data Cloud is instrumental in empowering businesses to maintain their competitive edge in an ever-changing market landscape. Ultimately, its comprehensive functionalities ensure that organizations can adapt quickly and efficiently to shifting consumer demands.

Media

Media

Integrations Supported

Airtable
Anypoint MQ
Apache Phoenix
Asana
Azure Database for MySQL
Facebook Ads
Google Ads
Google Calendar
Google Cloud BigQuery
Google Display & Video 360
Google Sheets
Jira
Microsoft Dynamics 365 Finance
MongoDB
Neo4j
Paylocity
Pinterest
Salesforce Audience Studio
Salesloft
Veeva Vault

Integrations Supported

Airtable
Anypoint MQ
Apache Phoenix
Asana
Azure Database for MySQL
Facebook Ads
Google Ads
Google Calendar
Google Cloud BigQuery
Google Display & Video 360
Google Sheets
Jira
Microsoft Dynamics 365 Finance
MongoDB
Neo4j
Paylocity
Pinterest
Salesforce Audience Studio
Salesloft
Veeva Vault

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zipline

Company Location

United States

Company Website

www.kbmg.com/products/zipline/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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