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What is ZoomInfo Marketing?

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

What is Albacross?

Presenting Albacross's Revenue Acceleration Platform, an innovative solution crafted to help you seize demand from businesses and quickly boost your revenue streams. This platform empowers you to recognize anonymous visitors on your site and engage with organizations that demonstrate a high intent to purchase but haven't finalized a conversion. By smoothly incorporating Albacross into your existing systems, you can conserve precious time and improve operational effectiveness. Our self-service account-based marketing capabilities allow you to pinpoint specific businesses with customized advertisements, effectively connecting with key decision-makers. You are able to search for potential leads using parameters like industry, annual revenue, and geographical location while also utilizing our array of complimentary tools to identify and filter high-value leads. Set your daily budget and specify the duration of your campaigns to display your striking banner ads, accommodating formats such as JPG, PNG, and HTML5. Create captivating campaigns that not only attract attention but also drive conversions, minimizing the time allocated to prospecting and enabling you to concentrate on engaged buyers. In addition, our platform supports your success team in improving customer retention and upselling existing clients, which ultimately leads to enhanced overall business expansion and prosperity. By leveraging these resources, you can transform your approach to revenue generation and foster sustainable growth in your organization.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Marketo
Salesforce
Salesforce Marketing Cloud Account Engagement
Easyflow
Intercom
Mailchimp
Pabbly Connect
Personizely
Snov.io
Stackreaction
WordPress
Wufoo
ZoomInfo
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Operations
ZoomInfo Sales
lemlist

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Marketo
Salesforce
Salesforce Marketing Cloud Account Engagement
Easyflow
Intercom
Mailchimp
Pabbly Connect
Personizely
Snov.io
Stackreaction
WordPress
Wufoo
ZoomInfo
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Operations
ZoomInfo Sales
lemlist

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZoomInfo

Date Founded

2007

Company Location

United States

Company Website

www.zoominfo.com/products/marketing

Company Facts

Organization Name

Albacross Nordic

Date Founded

2013

Company Location

Sweden

Company Website

albacross.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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