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What is ZoomInfo Marketing?

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

What is Synerise?

Synerise is an AI-powered Customer Data & Experience Platform (CDXP) that consolidates customer information to improve marketing strategies and engagement efforts. Its standout features include real-time functionalities, sophisticated AI technology, rapid deployment, and tailored omnichannel experiences, with a flexible pay-as-you-go pricing model. Prominent Advantages of Synerise Synerise distinguishes itself through several essential attributes that give it a competitive edge: - Real-time functionalities: Utilizing TerrariumDB, our unique database engine crafted for behavioral insights and real-time processing. - AI Engine: The effectiveness of our AI algorithms has been validated through successful entries in various competitions, including the Rakuten Data Challenge 2020 and the Twitter RecSys AI Challenge 2021. - Quick Time-To-Market: This has been demonstrated through a multitude of successful deployments across different sectors. Advantages offered by Synerise include: - Enhanced conversion rates via highly-targeted AI-driven product suggestions. - Boosted sales through customized search results tailored to individual preferences. - Lower costs by accurately forecasting customer behaviors and their likelihood to engage. - Decreased operational expenses with a comprehensive, unified tool. - Improved return on investment through a usage-based billing model. - Enriched customer experiences leading to increased loyalty and satisfaction. Overall, Synerise not only offers a robust solution for managing customer data but also fosters meaningful connections between brands and their audiences.

Media

Media

Integrations Supported

ExpertSender
Facebook
Firebase
FreshMail
HubSpot CRM
HubSpot Customer Platform
Infobip
Intercom
KODA Bots
Mailchimp
Marketo
NeverBounce
Salesforce
Zoho CRM
ZoomInfo
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Engage
ZoomInfo Operations
ZoomInfo Sales

Integrations Supported

ExpertSender
Facebook
Firebase
FreshMail
HubSpot CRM
HubSpot Customer Platform
Infobip
Intercom
KODA Bots
Mailchimp
Marketo
NeverBounce
Salesforce
Zoho CRM
ZoomInfo
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Engage
ZoomInfo Operations
ZoomInfo Sales

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZoomInfo

Date Founded

2007

Company Location

United States

Company Website

www.zoominfo.com/products/marketing

Company Facts

Organization Name

Synerise

Date Founded

2013

Company Location

Poland

Company Website

synerise.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Enterprise Search

AI / Machine Learning
Faceted Search / Filtering
Full Text Search
Fuzzy Search
Indexing
Text Analytics
eDiscovery

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Visual Search

Barcode Recognition
Catalog Management
Customer Activity Tracking
Filtering
IP Protection
Image Tagging
Mobile App
Optical Character Recognition
Product Recommendations
Product Search
Reverse Image Search
Video Search

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