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What is ad:personam?

Ad:personam is an innovative self-serve demand-side platform (DSP) that utilizes the Xandr Microsoft DSP API, catering specifically to the programmatic marketing needs of small enterprises, startups, and agencies. By removing financial obstacles, it empowers a wider audience to engage with programmatic advertising solutions. The platform provides diverse purchasing options, such as Contextual Targeting and Audience Target Groups, and includes features for Connected TV, Video & Audio Campaigns, as well as Retargeting. Additionally, it supports various ad formats, such as GIF, JPEG, PNG, HTML5, and audio and video files. The integration with Google Looker offers real-time dashboards for performance tracking and reporting, while the Smart Templates feature facilitates quick campaign setups. Moreover, built-in tools for fraud detection and site whitelisting/blocklisting enhance the integrity of ad interactions. With access to an extensive range of global data and inventory providers, including video, audio, and CTV, Ad:personam creates opportunities for reaching premium audiences across various platforms. This comprehensive approach ensures that even the smallest businesses can effectively navigate the complexities of digital advertising.

What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Media

Media

Integrations Supported

AUDIENCEX
BDEX
Bionic for Agencies
Black Crow AI
Catalina
Celtra
Google Cloud BigQuery
Gravy Analytics
GrowthLoop
Illuma
Looker
Lytics
MSIGHTS
NetWise
Octane11
Proximic by Comscore
ShareThis
Supermetrics
Trackonomics
Yieldlab

Integrations Supported

AUDIENCEX
BDEX
Bionic for Agencies
Black Crow AI
Catalina
Celtra
Google Cloud BigQuery
Gravy Analytics
GrowthLoop
Illuma
Looker
Lytics
MSIGHTS
NetWise
Octane11
Proximic by Comscore
ShareThis
Supermetrics
Trackonomics
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

€149/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ad:personam

Date Founded

2021

Company Location

Germany

Company Website

www.adpersonam.io

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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