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What is data.ai Ascend?

Gain a thorough understanding of advertising spending and user acquisition strategies. Are you weary of sifting through countless spreadsheets for hours on end? Utilize a unified data source for aggregation, normalization, and automated reporting to improve your advertising analytics and boost revenue generation tactics. With a single API call, you can amalgamate data from over 400 sources related to advertising, mediation, attribution, and data clouds. Explore stacked or percentage chart views, and customize topline headers for quick insights that matter. Benefit from structured and standardized advertising data through intuitive ETL software, enabling bulk dimension modifications or the development of personalized rules. Leverage data transformations such as sum, average, and percentage change to identify growth opportunities or areas that may require divestment. Tailor the data ingestion procedure, revenue analysis, and API integration to meet your unique demands, ensuring your analytics are both efficient and productive. Moreover, this streamlined method not only conserves precious time and resources but also amplifies the effectiveness of your advertising campaigns. By simplifying these processes, you can focus more on strategy and less on data management.

What is Kantar Advertising Intelligence?

Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.

Media

Media

Integrations Supported

AdClarity
Admetricks

Integrations Supported

AdClarity
Admetricks

API Availability

Has API

API Availability

Has API

Pricing Information

$200.00/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

data.ai

Date Founded

2010

Company Location

United States

Company Website

www.data.ai/en/product/ascend

Company Facts

Organization Name

Kantar

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

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