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What is e-X Advertising Intelligence Platform?

The e-X Advertising Intelligence Platform combines one of the most extensive digital media presences worldwide with proprietary audience insights and advanced technology, all designed to boost the success of digital advertising initiatives. It is meticulously developed to meet and exceed the demands of contemporary advertisers. By encompassing every facet from creative development and ad positioning to performance analysis, it enables us to provide: high-impact creative formats that offer consistent performance across different media and devices, accurate targeting to engage relevant audiences on a broad scale, ad placement across various screens in premium environments, and uniform metrics that apply to all advertising formats. Our contextualization engine is a notable industry leader, functioning at the page level to understand the interests and intentions associated with each visit on our platform. By utilizing distinctive, interest-centered audience data, we equip advertisers to pinpoint and engage the appropriate audiences, thereby enhancing the modeling, targeting, and optimization of their online campaigns with impressive efficiency. Furthermore, our platform not only improves advertising efficacy but also cultivates a stronger connection between brands and their intended consumers, fostering an environment of mutual engagement and brand loyalty. Through this innovative approach, advertisers can achieve unprecedented results in their campaigns.

What is Nine?

At the heart of Nine’s Marketplace – Nine & Microsoft AU NZ – lies the sophisticated supply-side platform AppNexus, supported by Microsoft, which opens up significant avenues for reaching Australian audiences in a large-scale and real-time manner. Nine is fully committed to a programmatic approach in digital advertising, focusing on providing access to its offerings in ways that align with your specific requirements. Our journey started with the integration of a cohesive digital programmatic technology stack via AppNexus. Each change we make is designed to streamline transactions for our clients, ultimately improving their purchasing experience and delivering better results. You can leverage our engaging and customized creative formats, alongside verified data products and viewable inventory, through your demand-side platform (DSP). Additionally, we are set to launch automated guaranteed trading within the next six months, which will ensure our services continue to lead in industry advancements. This ongoing dedication reflects our responsiveness to the dynamic demands of the market while fostering innovation in digital advertising strategies.

Media

Media

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Exponential

Date Founded

2001

Company Location

United States

Company Website

exponential.com/e-x-advertising-platform/

Company Facts

Organization Name

Nine

Date Founded

1960

Company Location

Australia

Company Website

www.nineforbrands.com.au

Categories and Features

Categories and Features

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