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What is e-X Advertising Intelligence Platform?

The e-X Advertising Intelligence Platform combines one of the most extensive digital media presences worldwide with proprietary audience insights and advanced technology, all designed to boost the success of digital advertising initiatives. It is meticulously developed to meet and exceed the demands of contemporary advertisers. By encompassing every facet from creative development and ad positioning to performance analysis, it enables us to provide: high-impact creative formats that offer consistent performance across different media and devices, accurate targeting to engage relevant audiences on a broad scale, ad placement across various screens in premium environments, and uniform metrics that apply to all advertising formats. Our contextualization engine is a notable industry leader, functioning at the page level to understand the interests and intentions associated with each visit on our platform. By utilizing distinctive, interest-centered audience data, we equip advertisers to pinpoint and engage the appropriate audiences, thereby enhancing the modeling, targeting, and optimization of their online campaigns with impressive efficiency. Furthermore, our platform not only improves advertising efficacy but also cultivates a stronger connection between brands and their intended consumers, fostering an environment of mutual engagement and brand loyalty. Through this innovative approach, advertisers can achieve unprecedented results in their campaigns.

What is Vistar?

Vistar is transforming the out-of-home advertising industry by leveraging cutting-edge technology that enhances the efficiency of purchasing, selling, and managing digital signage media. Their all-encompassing programmatic framework is crafted to unlock the full potential of digital out-of-home (DOOH) advertising for companies. This framework includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, encompassing both their advertising platform and Cortex, all integrated harmoniously to support data-driven, automated, and quantifiable transactions within the DOOH realm. With automated creative transcoding, businesses can ensure that standard creative sizes are presented perfectly on any out-of-home display. By utilizing first-party data or collaborating with industry experts, brands can refine their targeting strategies, allowing for consistent targeting across all DOOH channels effortlessly and without manual effort. Vistar’s innovative solutions enable advertisers to connect with audiences in physical spaces, simplifying the process of reaching potential customers in their everyday environments. In this way, Vistar not only enhances advertising effectiveness but also elevates the overall consumer experience in the realm of out-of-home advertising.

Media

Media

Integrations Supported

Advantage
DV Publisher Suite
Eyeota
Google Ads
Instagram
LinkedIn
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce
YouTube

Integrations Supported

Advantage
DV Publisher Suite
Eyeota
Google Ads
Instagram
LinkedIn
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Exponential

Date Founded

2001

Company Location

United States

Company Website

exponential.com/e-x-advertising-platform/

Company Facts

Organization Name

Vistar Media

Date Founded

2011

Company Location

United States

Company Website

basis.com/technology/dsp/

Categories and Features

Categories and Features

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