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What is iGaming Audience Platform?
The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.
What is Google Display & Video 360?
Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform.
Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data.
Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics.
Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape.
Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360.
By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results.
Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly.
In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.
Integrations Supported
5X
Accutics
Adloox
Caramel
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Ads Data Hub
Integrations Supported
5X
Accutics
Adloox
Caramel
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Ads Data Hub
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Delta Projects
Date Founded
2002
Company Location
Sweden
Company Website
igamingaudience.com/full-stack-platform/
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
marketingplatform.google.com/about/display-video-360/
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization