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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is Kelkoo Group?

At Kelkoo Group, we offer an extensive array of solutions that leverage our exclusive data, exceptional talent, and vast expertise to help you realize your ambitious performance objectives. Specializing in e-commerce advertising, we adeptly connect merchants with consumers, fostering a seamless shopping experience. With over 22 years of experience in e-commerce, digital marketing, and consumer insights, we harness shopping intent data and cutting-edge technology to direct valuable traffic to online retailers, effectively promoting their offerings to millions of digital shoppers. Each month, our platform drives traffic for more than 10,000 merchants while managing an impressive catalog of over 275 million listings across 40 countries. Through strategic partnerships with select publishers, we guarantee the delivery of high-quality traffic to audiences that are highly likely to convert. Our unwavering dedication to utilizing innovative technology and profound market knowledge enables us to continually refine the shopping experience for both consumers and merchants, ensuring that we stay ahead in a competitive landscape. This commitment not only benefits our clients but also enhances the overall efficiency of the e-commerce ecosystem.

Media

Media

Integrations Supported

Afterbuy
Channable
Commanders Act
FuseCommander
GoDataFeed
IdoSell
Intelligent Reach
NewCart
Price2Spy
TrackAd
Trackonomics
TrustCommander
VersaCommerce

Integrations Supported

Afterbuy
Channable
Commanders Act
FuseCommander
GoDataFeed
IdoSell
Intelligent Reach
NewCart
Price2Spy
TrackAd
Trackonomics
TrustCommander
VersaCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

Kelkoo Group

Date Founded

1999

Company Location

France

Company Website

www.kelkoogroup.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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