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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is Segwise?

The system diligently tracks and monitors all data points within your MMP on a daily basis. Users receive daily alerts regarding any campaigns and creatives that impact their ROAS or show signs of unusual activity. It carefully oversees the metrics of campaigns and creatives, issuing notifications whenever these metrics surpass established thresholds. No matter where your data is stored, Segwise provides an effortless, no-code integration with all data sources. Key features of the platform include anomaly detection, alerting capabilities, and monitoring of cost-per-custom-event, all of which work together to deliver comprehensive insights into campaign performance. Furthermore, Segwise assesses the impact of product updates and LiveOps changes—such as new app versions, tests, and promotional campaigns—allowing for a holistic understanding of both revenue and retention metrics. Users can take advantage of a 14-day free trial that requires no credit card or engineering resources, enabling them to set up the platform in a mere two minutes. With its seamless integration across various data sources, Segwise guarantees a user-friendly, no-code experience that removes the need for technical assistance, thus empowering users to enhance their campaigns effectively. This level of accessibility and ease of use makes Segwise an appealing choice for anyone looking to optimize their marketing efforts.

Media

Media

Integrations Supported

Adjust
Amazon Redshift
Amplitude
App Store
AppsFlyer
Branch
Firebase
Google AdMob
Google Cloud BigQuery
Google Cloud Platform
Google Play
Meta AI
Mixpanel
Moloco
Outbrain
Singular
Taboola
Tenjin
Unity
ironSource

Integrations Supported

Adjust
Amazon Redshift
Amplitude
App Store
AppsFlyer
Branch
Firebase
Google AdMob
Google Cloud BigQuery
Google Cloud Platform
Google Play
Meta AI
Mixpanel
Moloco
Outbrain
Singular
Taboola
Tenjin
Unity
ironSource

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

Segwise

Company Location

United States

Company Website

www.segwise.ai/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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