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CoreMedia Experience Platform

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What is imperia?

A headless CMS separates the content management functions (back end) from the presentation layer (front end), creating a specialized editorial platform where content is systematically organized. Through the use of a programming interface, it efficiently distributes content across various output channels and site generators. This functional separation improves task management between editorial teams and web developers; editors can now dedicate their efforts to prioritizing “content first” without the distraction of web layouts, while developers enjoy enhanced flexibility in designing output channels, free from the constraints of traditional CMS systems. This approach not only fosters a deeper engagement for editorial professionals in content creation but also allows developers to explore innovative technologies and methodologies. As a result, this shift in paradigm ultimately cultivates more creative and engaging digital experiences than ever before.

What is CoreMedia Experience Platform?

CoreMedia stands out as a leading composable digital experience platform (DXP) that caters to some of the most esteemed brands worldwide. When it comes to smart content management, users can preview their content in context prior to publication, harness the potential of their teams through effective workflow and scheduling, and ensure compliance with an integrated digital asset management system. For personalized experiences, the platform excels in omnichannel customer targeting, enabling seamless linkage to customer data platforms for enhanced audience insights, and incorporates artificial intelligence to deliver hyper-personalized interactions. In the realm of real-time conversations, businesses can navigate customers through their purchasing journey using tools like video shopping, chatbots, and live chat, while also overseeing all communications to gather valuable insights across various platforms, from web interactions to contact center engagements. Additionally, the system prioritizes high-value contacts, allowing them to connect with real representatives, which significantly boosts return on investment. Moreover, CoreMedia facilitates inspirational commerce with built-in connectors for major platforms such as Salesforce, SAP, HCL, Elastic Path, and Spryke, and enables the integration of live product feeds on a global scale, transforming rich media into easily shoppable content with just one click. The combination of these features not only enhances user experience but also propels brands toward achieving their business objectives.